The Quantum Conference: Consumer Insight & So Much More – What did you miss?

The Quantum Conference: Consumer Insight & So Much More – What did you miss?

At 9.30am the 2017 edition of The Quantum Conference, held in collaboration with Nielsen Book got underway. Refined for 2017 the conference had a renewed focus on consumers, audiences, partnerships and more.

Throughout the day the packed audience received invaluable data, actionable insights and inspiration from a stellar line up of speakers.

Here is a look at just some of the highlight from this morning:

The agenda…
Today was all about the consumer and how different audiences discover, purchase and interact with content.

Starting off the morning was a look back at the 2016 book market with Nielsen Book Research’s UK Research Director, Steve Bohme.

Earlier today we caught up with Steve for a summary of his presentation, here is what he had to say:

Beyond the Transaction…
Next up was Sophie Corcut of GDR Creative Intelligence, Sophie’s session on growing affinity with today’s high expectation consumers did not disappoint.

Following the session Sophie gave us an overview of her key points.

Video power…
Later in the day it was time for a look at the power of video when Sara Lloyd of Pan Macmillan and Consultant Katie Rode took to the stage. We chatted to Sara and Katie following the session for an overview:

Making the most of Facebook and Google…
Kicking off the afternoon was Facebook, Google and Harper Collins, who provided attendees with expert insight on how to get the most out of social platforms.

Lisa Sharkey of Harper Collins gave us a round-up following, here is what she had to say:

A little more conversation…
Towards the end of the day Founder & CEO of Bloomsbury Publishing, Nigel Newton and Dominique Raccah, Publisher and CEO of Sourcebooks were on stage. The London Book Fair Director Jacks Thomas was also on hand to chair a fascinating discussion with these industry figure heads.

Here is what Dominique had to say following their chat:

The London Book Fair opens tomorrow…
That covers just some of today at Quantum: Consumer Insight & So Much More. Here are a few more of the best bits from this afternoon:

Thanks to those who attended, we look forward to seeing you again next year and at The London Book Fair over the next three days.

For those who didn’t attend today, if you haven’t already, you can still book your London Book Fair tickets here.

Book Now >

For more from today at Quantum and throughout the week at The London Book Fair, join us on Social Media for all the latest updates and insight live from the show floor.

@LondonBookFair and #lbf17

Plus, don’t miss all the latest video content live from inside #lbf17 here >

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