The London Book Fair’s Authors: Central to Our Business 2021 Programme Announced

The London Book Fair’s Authors: Central to Our Business 2021 Programme Announced

Informing and Empowering Writers

The London Book Fair’s Authors: Central to Our Business 2021 Programme Announced

29th June 2021 / 09:15 – 17.15

Matt Haig | Mark Edwards  | Chloe Gong  | Alexandra Christo  

Anni Domingo  | Michael Arditti  | Valerie Brandes  

Lisa Bent  | Abi Silver  | Katharine & Elizabeth Corr | Lola Shoneyin  | Jill Lublin  

 RJ McBrien  | Curtis Brown  | Jacaranda Books  | The Bookseller  

The Bestseller Experiment  | Cornerstones  | Aké Festival

London, 27th May 2021. The London Book Fair is delighted to announce its Authors: Central to Our Business events programme for 2021, taking place on 29th June as part of The Online Book Fair.

Authors: Central to Our Business, which includes Author HQ, is designed to provide writers an insight into the publishing industry and allow authors to enjoy a range of inspiring content from a panel of experts, as well as an opportunity for authors to share their journey to publication through a series of engaging and thought-provoking seminar programmes.

Highlights from the Authors: Central to Our Business programme are:

In Conversation with… Matt Haig: Author of the Fair Matt Haig will kick off the day discussing his bestselling books, life as a writer and more.

Playing with Prose: Plot, Character, Setting: Learn how to structure a novel through three keys stages of the writing process from literary fiction author Michael Arditti, Jacaranda Books editor Magdalene Abraha and Cornerstones’ Helen Bryant.

Book to Screen: Literary and TV scout Philippa Donovan shares a glimpse into the process of adapting a book for the screen.

The Art of Crime Writing: Crime fiction & thriller authors Mark Edwards, Abi Silver and RJ McBrien discuss how to keep readers engaged through the twists and turns of a crime story with The Bestseller Experiment’s Mark Stay.

The Power of Diverse Narratives: Author and presenter Lisa Bent delves into the importance of inclusive storytelling and the lack of diverse voices in the publishing industry.

How to Get Published: A seminar for aspiring writers on getting their work noticed, building an online brand and amplifying their literary voice. Hear from poet, writer and director of the Aké Festival Lola Shoneyin, author DD Armstrong and Curtis Brown agent Caitlin Leydon.

How to Book Your Book!: Publicity expert Jill Lublin shares insider secrets and crafty strategies to help authors go from unknown to newsworthy.

YA Spotlight: How to Get Noticed in A Crowded Market: Young Adult authors Chloe Gong, Alexandra Christo and sister writing duo Katharine and Elizabeth Corr explore innovative ways to reach new audiences with The Bookseller’s Caroline Carpenter.

Long Story Short: New Catalan Short Stories in English: This seminar focuses on the ability of Catalan stories to reflect on the hassles of real life in a poignant style.

Championing Black Voices and Stories, Past, Present and Future: Jacaranda founder and CEO Valerie Brandes speaks on bringing Black experiences to the page and breaks down the myths around publishing with Anni Domingo, Magdalene Abraha and Isabelle Dupuy.

The Online Book Fair by LBF will run a series of events over three weeks in June, offering varied content for different audiences throughout the month. The programme will shine a spotlight on key areas of the fair, creating the opportunity for a larger global audience than ever before to come together in a flexible way to network, learn and share ideas.

For further information about The Online Book Fair by LBF and how to register for free for the Authors: Central to Our Business programme, please visit

09.15 – 17:15 | 29 June 2021

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