The London Book Fair Announces Format for 2021 Online Event

The London Book Fair Announces Format for 2021 Online Event

The Online Book Fair by LBF will bookend June, with flexible and focussed sessions for all audiences

Matt Haig announced as Author of the Fair

London, 6th May 2021. The Online Book Fair by LBF will run a series of events over three weeks in June, offering varied content for different audiences throughout the month. The programme will shine a spotlight on key areas of the fair, creating the opportunity for a larger global audience than ever before to come together in a flexible way to network, learn and share ideas.

Matt Haig, one of the UK’s bestselling and most popular writers, has been named Author of the Fair. Matt will take part in an exclusive In Conversation… event during the fair.

Matt Haig - Author of the Fair - The Online Book FairMatt Haig is the number one bestselling author of two non-fiction books, Reasons to Stay Alive and Notes on a Nervous Planet as well as seven novels for adults, including The Midnight Library, How to Stop Time and The Humans. Haig also writes award-winning books for children, including A Boy Called Christmas, which has been made into a feature film for 2021 with an all-star cast including Maggie Smith, Kristen Wiig and Stephen Merchant. He has sold more than two million books in the UK and his work has been translated into over forty languages. His latest non-fiction The Comfort Book will be published on 1 July.

Haig commented: ”It’s an honour to be involved in The London Book Fair during this testing year. Books have never been more vital and more of a comfort and so The London Book Fair feels somehow more important than ever.”

Andy Ventris, Director at The London Book Fair, said: “It is a great pleasure to welcome such a renowned and well-loved writer as our Author of the Fair this year. Matt Haig’s event will be a highlight of the fair and I’m delighted to have Matt on board to spearhead our events programme.

“In creating The Online Book Fair we hope to be able to offer something for everyone. Whether you are an exhibitor or visitor, bookseller or author, illustrator or technology provider, work in adult or children’s publishing, you will be able to connect with peers in the UK and abroad, and gain an insight into the key trends and discussions shaping the industry. We have content spread throughout June, with spotlights on every aspect of the fair taking place on different days, so attendees don’t feel the need to be glued to a screen from dawn till dusk. The Online Book Fair will be a chance to take stock of the challenges the industry has faced over the past year, and to celebrate the resilience, creativity and progress which the industry has shown throughout this adversity.”

Four of LBF’s world-renowned conferences will take place online during the week commencing 7th June. Introduction to Rights (7th June) will explore how to sell rights, for those looking into a career in rights or who have recently joined the industry; authors and aspiring writers will get the inside track from publishing experts on how to get your writing noticed during The Writers’ Summit (8th June); What Works? Education Conference (9th June) will provide educational publishers, EdTech organisations and educationalists with insights into the international developments impacting their industries and markets, with distinguished speakers from across the world speaking about what they’ve learnt from COVID-19 and what the future holds; Research & Scholarly Publishing Forum (10th June) will tackle Open Access, looking at the issues shaping the future of academic publishing and giving participants an overview of the new infrastructure and service developments that underpin research information.

The Online Book Fair by LBF platform will open on 21st June with a mix of talks, panels and breakout sessions. On Tuesday 22nd June, there will be a full day of Industry Insights sessions, with opportunities to hear the latest thought leadership on a range of issues affecting the book industry today. How to Masterclasses, a series of educational workshops by LBF exhibitors, will also be running.

The focus on Wednesday 23rd June will be on tech, with a stream titled Digital Technology: What’s Next for Publishing, which will share the latest innovations and case studies for doing business in a digital world. On Thursday 24th June there will be content devoted to Children’s & Edutainment as well as The Scholarly Stream. Discussions will also be held around adapting to a new shift in working patterns and demographics in People Development: Re-Skilling Our Industry.

The following week on Tuesday 29th June, the winners of The LBF International Excellence Awards 2021 will be celebrated with In Conversation with… sessions. Authors will also be able to enjoy a range of inspiring content through the Authors: Central to Our Business stream, which will include Author HQ.  On Wednesday 30th June the focus will shift to writing, with sessions programmed in the Literary Translation: Making Words Travel stream, and the English PEN Literary Salon. The final day of The Online Book Fair on Thursday 1st July will feature The Business of Books sessions programmed by BIC and the Booksellers Association. The Association of Illustrators Masterclass will offer illustrators the opportunity to network with leading industry art directors.

From Friday 2nd – 16th July, all Online Book Fair content will be available on-demand.

To register for your tickets to The Online Book Fair by LBF, please visit:

LBF will return to its usual Spring dates on April 5th – 7th 2022.

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