LBF Indonesia Market Focus announces its showcase professional publishing events at LBF

LBF Indonesia Market Focus announces its showcase professional publishing events at LBF

From social media consumption, to indie and children’s publishing, LBF will provide a window into Indonesian publishing

Indonesia and LBF have announced the Market Focus Professional Programme for The London Book Fair 2019 (12-14 March 2019).

The professional programme is organised by LBF and the Publishers Association, alongside Indonesian partners Indonesia’s Agency for Creative Economy (Bekraf) and the National Book Committee of the Ministry of Education and Culture. The programme is designed to enable and enhance business opportunities and this year’s events span a huge breadth of Indonesian publishing. From independent and children’s publishing, to overview and market trends, this is an opportunity to learn more about the business of publishing in Indonesia and it offers UK and international publishers the chance to forge new business partnerships and expand into global markets.

The professional programme will comprise six dedicated Indonesian publishing seminars in the three days of LBF, alongside many Indonesian authors and speakers appearing in the wider Insights Events programme across the Fair and at the LBF’s Conferences including Quantum (11 March), What Works (12 March), Research and Scholarly Forum (13 March). There will also be many cultural and professional events at the Indonesia stand (5D125) and the Spice Café (4B20).

The London Book Fair Market Focus programme, which is run in partnership with the British Council, will also include a programme cultural events celebrating Indonesian authors and books both in and outside of LBF.

Indonesian Market Focus publishing events at LBF 2019 include:

  • Books for children

Tues 12 March, 16.00 – 17.00, Children’s Hub     

The sale of children’s books in Indonesia accounts for more than 50% of the book industry’s total revenue. Illustrated children’s books, especially, are selling well abroad as well.

  • Picture and Travel Books: Not Just for the Coffee Table

Tuesday 12 March, 17.30 – 18.30, CC Hub

The sale of guide books is on the decline but not so the bug for travel. Given Indonesia’s size, geography, and large pool of talent, it’s not surprising that the country is producing a large amount of so-called coffee table books but these are not just picture books. Many are as inspiring and able to travel abroad as they are beautiful.

  • The Creative Industry in Indonesia

Wed 13 March, 10.00 – 11.00, Olympia Room

Indonesia has a huge creative industry and with the country’s enormous young population, the country is seeing an explosion of new ideas and products. An In-conversation event.

  • Indonesia’s Publishing Industry: An Overview

Wed 13 March, 13.00 – 14.00, CC Hub                 

Indonesia, the 4th largest country in the world, both buys and produces a large amount of content. What sells? What works? What doesn’t work? What are the new trends in this country? Find the answers in this overview of the Indonesia’s publishing industry.

  • Consumption by Indonesian Consumers and the Role of Social Media

Thurs 14 March, 12.45 – 1.45, Buzz Theatre         

What kind of content do Indonesians consume and how are they obtaining it? What are they reading? What are the trends? In a country where Amazon is virtually non-existent, how are they getting books from abroad. Who are the buyers? Who are the sellers? Millennial writers for whom mastery of social-media appears to be second nature are exploiting social-media to sell their books and seeing

  • Indie Publishing

Thursday 14 March, 14.30 – 15.30, CC Hub

The Indie publishing scene in Indonesia is thriving and many edgy (as well as high-selling) titles are now being produced by Indie publishers. A similar case is happening elsewhere and deals between Indie publishers in Indonesia and abroad are growing.

Indonesia is the fourth most populous country in the world and the largest producer of books in Southeast Asia (and a large consumer of foreign titles). Over the last few years there has been a substantial growth in the sale of rights of Indonesian books to territories around the world, ranging from fashion and design to Islam and politics.

Through publishing incentives and an extensive cultural programme including its LBF Market Focus partnership, Indonesia through The Indonesian Agency for Creative Economy and the Ministry of Education and Culture is making a concerted effort to introduce the country’s “17,000 Islands of Imagination” to the international public and, especially, to the UK.

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