UK book industry delegation visits Poland ahead of LBF Market Focus 2017

UK book industry delegation visits Poland ahead of LBF Market Focus 2017

LBF Poland Market Focus Industry Study Trip – 23 and 29 October 2016

Programmed by the British Council


[FRANKFURT, 20th October 2016]: The London Book Fair and the British Council will accompany a delegation of UK publishing industry representatives to Krakow, Poland on an exclusive LBF Poland Market Focus Study Trip.


The visit, which coincides with the world-famous Conrad Festival and influential Krakow Book Fair, is designed to give attendees a unique insight into the Polish book-selling landscape and publishing business, encouraging them to forge working relationships with their Polish counterparts. Conrad Festival and Krakow Book Fair are two of the most important and iconic events in the Polish literary calendar, taking place in Krakow, Poland’s capital of culture and UNESCO city of literature.


The delegation, which reflects the broad spectrum of the UK’s book industry, will comprise booksellers, publishers, festival directors and agents. The group will meet with Polish professionals at publishing houses, retailers and festivals, while getting an authentic taste and immersive experience of the Polish book market.


Cortina Butler, Director of Literature at the British Council, stated:

“I’m delighted that we’re able to offer representatives of the UK book industry the opportunity to immerse themselves in Polish literature and its publishing scene, at a time when both are flourishing. The intensive programme of meetings and discussion with authors, publishers, festival producers and other potential partners will be a huge benefit in the run up to The London Book Fair 2017, providing insight and building international relationships.”

Jacks Thomas, Director of The London Book Fair, commented:

 “As we’ve witnessed during previous Market Focus programmes, fact-finding trips and delegation visits like these are both a great privilege and an extremely effective way of establishing new relationships and promoting better understanding of different cultures. There is no better way of learning about a country’s publishing landscape than to immerse yourself in it and see things with your own eyes. We hope this trip to Poland proves to be enlightening and inspirational to all those involved.”


The London Book Fair Market Focus programme is a key opportunity for UK and international publishers to liaise with their foreign counterparts, and seek out and capitalise on new business partnerships. Market Focus Poland will combine an extensive professional programme with a comprehensive schedule of cultural events celebrating the very best of Polish literature and writing.


The professional programme, organised by The London Book Fair and the Publishers Association, will be an all-encompassing series of events and publisher meetings, providing essential insight into the Polish publishing industry, while highlighting business opportunities and showcasing the market’s importance in the wider context of international publishing.


Market Focus Poland’s Cultural Programme will be curated by the British Council and will bring some of the most prominent and exciting Polish writers to the UK. The series of public events, which will take place at various venues across the country, will provide a valuable opportunity for UK audiences and publishers to meet and interact with Polish authors.


  • Ends –


Media enquiries: Please contact Dani Freeman Midas PR, Tel:  020 7361 7860,


Notes to editors:

THE LONDON BOOK FAIR, OLYMPIA, LONDON: Tuesday 14 -Thursday 16 March 2017



The Market Focus programme was first created in 2004 for LBF to draw attention to certain countries and highlight the trade links with this territory, its publishing industry and the opportunities for conducting business with the rest of the world.



The London Book Fair (LBF) is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. Taking place every spring in the world’s premier publishing and cultural capital, it is a unique opportunity to explore, understand and capitalise on the innovations shaping the publishing world of the future. LBF brings you direct access to customers, content and emerging markets. LBF 2017, the 46th Fair, will take place from 14 – 16 March 2017, Olympia London. LBF’s London Book and Screen Week will run for the third year, with the book fair as the pivotal three-day event within a seven-day programme. London Book and Screen Week will begin on Monday 13 March. For further information, please visit:



The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. Using the UK’s cultural resources we make a positive contribution to the countries we work with – changing lives by creating opportunities, building connections and engendering trust.

We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Each year we reach over 20 million people face-to-face and more than 500 million people online, via broadcasts and publications.

Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body. The majority of our income is raised delivering a range of projects and contracts in English teaching and examinations, education and development contracts and from partnerships with public and private organisations. Eighteen per cent of our funding is received from the UK government.




The Publishers Association is the leading trade organisation serving book, journal, audio and electronic publishers in the UK. Members represent over 80% of the UK publishing industry including global companies such as Elsevier, Wiley, Pearson, Penguin Random House, Hachette and the University presses, as well as many independent publishing houses. Collectively our members contribute over £4.4bn to the UK economy with digital revenues contributing 32% and export sales of books accounting for 43%.



Reed Exhibitions Books & Publishing portfolio consists of six trade and public book fairs taking place in some of the most important and dynamic book markets in the world: Brazil, France, Japan, UK and USA. Bienal do Livro São Paulo, BookExpo America, eBooks, Salon du Livre, The London Book Fair and Tokyo International Book Fair, collectively attract over 770,000 participants and 2,600 primary exhibitors and rights centre table holders, interested in buying or selling intellectual property rights, buying, selling or specifying titles, discovering the latest trends in publishing, understanding new markets or meeting authors and discovering new titles.


Working closely with professional bodies, trades associations and government departments, Reed Exhibitions Books & Publishing portfolio ensures that each and every event is targeted and relevant to the book and publishing industry’s needs. As a result many of Reed Exhibitions books and publishing events are leaders in their markets.



Reed Exhibitions is the world’s leading events organizer, with over 500 events in 41 countries. In 2012 Reed brought together seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 34 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group, a world leading provider of professional information solutions.


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