The London Book Fair relaunches its Monday conference Quantum for LBF 2016 and announces research collaboration with Nielsen

The London Book Fair relaunches its Monday conference Quantum for LBF 2016 and announces research collaboration with Nielsen

New ‘Data-driven’ conference welcomes new media pioneer Bill Thompson and digital publishing strategist Alison Jones as conference chairs.

NEWS FOR RELEASE, LONDON, 16 November 2015: The London Book Fair refreshes its Monday conference, Quantum: Publishing & So Much More, which will deliver a data-driven overview of the global publishing industry and its place in the wider content industries in association with the UK Publishers Association.

Quantum: Publishing & So Much More will succeed Publishing for Digital Minds as the conference that launches The London Book Fair, taking place on Monday 11 April at Olympia Conference Centre, London. The name was selected in recognition of how recent developments at the leading edge of science and technology have taken us to a new stage of development: the Quantum Age.

Quantum will offer delegates an unmissable blend of new insight, research and networking in a new context where digital and physical coexist harmoniously. It will continue in The London Book Fair conference’s tradition of presenting keynote speakers drawn from the very top of the book, media and technology sectors. Reflecting the increasingly global reach of publishing and the digital channels publishers use to communicate, Quantum will also continue to lead the way in making innovative use of social media, such as in 2015’s Virtual Conference and multilingual social media programme.

Quantum agrees research collaboration with Nielsen
To deliver the level of insight and industry data that publishing conference delegates increasingly value, The London Book Fair has also agreed a collaboration with Nielsen that will see it present research on the global publishing industry at Quantum. Nielsen’s research activities across the media will add further value to delegates, providing data to support the content of individual conference sessions.

Bill Thompson and Alison Jones announced as conference chairs New media pioneer Bill Thompson and digital publishing strategist Alison Jones will chair Quantum – bringing together their formidable experience and insight to the programme line-up.

Bill Thompson is a well-known technology critic and commentator on digital culture. A pioneer of new media in the UK, Bill was Internet ambassador for PIPEX in the early 1990s and founded The Guardian’s New Media Lab in 1995, setting up and editing the first Guardian website.

These days Bill appears weekly on BBC World Service and has a column on BBC News Online as well as contributing to The Guardian and The New Statesman. Alison Jones is a publisher, content consultant and executive coach who has pioneered digital publishing over a 23 year career with top publishing companies including Oxford University Press and Palgrave Macmillan.

Orna O’Brien, Conference Manager for The London Book Fair, said: “Publishing is at the heart of a multimedia world where international boundaries are increasingly blurred. With Quantum, visitors to London Book Fair 2016 will get the opportunity to look at what’s happening inside the content industries worldwide. And with Nielsen on board we can be assured of presenting a conference where data underpins every insight.”

Jonathan Stolper, Global MD of Nielsen Book, added: “We are delighted to work with London Book Fair to help bring clearer and deeper insights for the global book industry through the Quantum conference programme.”

John Mitchinson, Unbound co-founder, creator of QI and chair of PDMC 2015, commented: “I am looking forward to PDMC’s successor conference, Quantum, which inherits a strong track record of insightful and educational content. I am sure it will continue to bring together some of the most intelligent minds from across the industry and beyond in a perfect prelude to LBF.”

Quantum will welcome delegates from the International Publishers Congress for the third day of their 31st annual gathering.

Register your Quantum Conference interest now to make the most of our, EARLY BIRD booking offer: £360.00 (inc VAT). Super Early Bird ends 11 February 2016.

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Media enquiries: Please contact Dani Freeman Midas PR,

Tel: 020 7361 7860,

Notes to editors:

THE LONDON BOOK FAIR, OLYMPIA, LONDON: Tuesday 12 -Thursday 14 April 2016

THE LONDON BOOK FAIR (LBF) The London Book Fair (LBF) is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. Taking place every spring in the world’s premier publishing and cultural capital, it is a unique opportunity to explore, understand and capitalise on the innovations shaping the publishing world of the future. LBF brings you direct access to customers, content and emerging markets. LBF 2016, the 45th Fair, will take place from Tuesday 12-Thursday 14 April 2016, Olympia London. LBF’s London Book and Screen Week will run for the third year, with the book fair as the pivotal three day event within a seven day programme. London Book and Screen Week will begin on Monday 11 April. For further information, please visit:

ABOUT NIELSEN BOOK Nielsen Book is a leading provider of search, discovery, commerce, consumer research and retail sales analysis services globally. Nielsen runs the Registration Agencies (ISBN and SAN Agencies for UK & Ireland, ISTC), provides search and discovery products through its Nielsen BookData product range, electronic trading via Nielsen BookNet and PubEasy services, retail sales analysis via Nielsen BookScan and consumer research through its Books and Consumer Survey.

Nielsen acquired the business Intelligence and commerce solutions products: PubTrack ™ Digital, PubTrack ™ Christian, PubTrack™ Higher-Ed, and Books & Consumers, Global Ebook Monitor and custom research. Commerce Solutions products: PubEasy® and Pubnet® in 2013. This acquisition enhances Nielsen Book’s solutions portfolio and brings deeper insights and improved efficiencies to the global book industry. Nielsen Book employs 100 staff in the UK. The company is wholly owned by Nielsen. For more information, please visit:

ABOUT NIELSEN Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit

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