London, Thursday 10 April, 2014: As the Market Focus Korea 2014 programme draws to a close, The London Book Fair (LBF) and its UK partners, the British Council and The Publishers Association, are proud to announce that the Market Focus 2015 will be Mexico.

In an official handover ceremony today on the final day of the fair, the outgoing Korean Market Focus country was represented, fittingly, by Eric Yang the chair of the executive committee of the Korean Market Focus 2014 alongside Dr Kwon Sehoon from Literature Translation Institute of Korea and the author Hwang Sok-yong. They handed the Market Focus baton to Mexico’s Conaculta – The National Council for Culture and Arts represented by Julio Trujillo and author Valeria Luiselli.

Mexico’s publishing industry is dynamic with a book market worth US$830 million at last count and sales growth of over 13% since 2010. Mexico has the 13th-largest economy in the world and it is becoming the dominant force in Spanish-language publishing, including hosting the world’s largest Spanish-language book fair, the Guadalajara International Book Fair. Combined with a rich literary tradition and government investment into the educational and cultural sectors, the conditions are perfect for an intellectually-stimulating and business-focused programme.

The London Book Fair Market Focus programme is now in its eleventh year and has done much to open doors, creating both commercial and cultural partnerships around the world since it was first introduced in 2004.

Jacks Thomas, Director, The London Book Fair said: “The end of every Market Focus is always sad, as we say goodbye to so many new friends and close the chapter on an interesting programme. It is bittersweet, however as we have the next Market Focus to look forward to, which will be exciting. We’re pleased to be building on the Market Focus programme which gets better every year.”

Cortina Butler, Director Literature, British Council said: “The London Book Fair Mexico Market Focus will create the opportunity to increase awareness of our two countries’ long literary traditions and allow British and Mexican readers to share the thrill of discovering new writers and works. The British Council is very much looking forward to working with UK and Mexican authors, translators, agents and publishers to deliver a really exciting 18-month long celebration of the literature of both countries through the Market Focus Cultural Programme.”

Richard Mollet, CEO of The Publishers Association said: “The growing strength of the Mexican publishing industry, particually in the digital sector, makes Mexico a vital partner for UK publishers. We greatly look forward to working in partnership with Conaculta, and exchanging ideas with Mexican publishers on the future of the creative industries at the 2015 London Book Fair.”

Eric Yang, Chair of the executive committee for the Korea Market Focus 2014 said: “We hope that the Market Focus Korea 2014 programme served as a platform to provide better understanding of Korea’s publishing market to international publishers and enable active exchange. Congratulations to Mexico for being invited as the 12th country for Market Focus 2015. We eagerly anticipate a successful event and a wide variety of publishing-oriented programmes, and also look forward to lively exchange between Korea and Mexico’s publishing sector through the London Book Fair. ”

Julio Trujillo, Conaculta, Mexico said: “Mexico’s presence as Market Focus next year will show the English-speaking world the richness and depth of its publishing industry, but mostly its growth possibilities: its strength is in everyone’s interest”.

Each year, the LBF Market Focus programme puts one region or country into the spotlight, showcasing their publishing industry to the international publishing community, which gathers each year in London for LBF. The programme includes a series of professional events which increase knowledge of the Market Focus region and highlight opportunities for conducting business with the rest of the world. The Professional Programme is devised by The London Book Fair and their UK partner, The PA, working closely with the chosen Market Focus region.

The Market Focus programme will be supported by a series of cultural events organised by LBF’s partner on the Cultural Programme, the British Council.

– ENDS –

Speeches from Korean and Mexican writers who attended the handover ceremony are available on request.

For further information, please contact Nicola Green, Midas PR.
Tel: 020 7361 7865 Email:

THE LONDON BOOK FAIR, OLYMPIA LONDON, LONDON Tuesday 14 -Thursday 16 April 2015

Notes to editors:

The London Book Fair is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. Taking place every spring in the world’s premier publishing and cultural capital, it is a unique opportunity to explore, understand and capitalise on the innovations shaping the publishing world of the future. The London Book Fair brings you direct access to customers, content and emerging markets. The London Book Fair 2014, the 43rd Fair, will take place from Tuesday 8-Thursday 10 April 2014, Earls Court, London. The London Book Fair’s Digital Minds Conference will take place the day before LBF opens, on Monday 7 April. Korea is Market Focus country in 2014, following Turkey in 2013.

The Publishers Association is the leading trade organisation serving book, journal, audio and electronic publishers in the UK. Membership is comprised of 117 companies from across the trade, academic and education sectors. Its core service is representation and lobbying, around copyright, rights and other matters relevant to members, who represent roughly 80% of the industry by turnover.

The British Council is the UK’s international organisation for educational opportunities and cultural relations. We create international opportunities for the people of the UK and other countries and build trust between them worldwide. We work in more than 100 countries and our 7000 staff – including 2000 teachers – work with thousands of professionals and policy makers and millions of young people every year by teaching English, sharing the Arts and delivering education and society programmes. We are a UK charity governed by Royal Charter. A core publically-funded grant provides less than 25 per cent of our turnover which last year was £781m. The rest of our revenues are earned from services which customers around the world pay for, through education and development contracts and from partnerships with public and private organisations. All our work is in pursuit of our charitable purpose and supports prosperity and security for the UK and globally.

For more information, please visit: You can also keep in touch with the British Council through and  

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