News for release, London, 12 February 2014:

The London Book Fair (LBF) is delighted to announce a brand new sector on this year’s show floor: Gaming @ LBF. The new pavilion, supported by UK Interactive Entertainment (Ukie), the UK’s premier trade body representing the gaming industry, is designed to connect the creative and commercial talents of gaming developers, publishers and distributors with their publishing counterparts.

The initiative is one of several new areas (TV & Film, Brand Licensing and Comics) that capitalise on the continued convergence between aligned creative industries to exploit IP across a multiplicity of platforms.

Exhibitors within the Gaming sector will be invited to matchmaking sessions in the Ukie lounge with publishers, organised by LBF’s Rights Relationship Manager. In addition, a dedicated seminar stream will inform and entertain, as leaders and innovators from the gaming and publishing industries talk about what makes for successful cross-industry collaboration and commerce. This programme will span LONDON BOOK AND SCREEN WEEK as it starts with Matt Locke, Storythings, and Adrian Hon, Six to Start, speaking at Monday’s PUBLISHING FOR DIGITAL MINDS CONFERENCE, followed by a stellar line-up of Gaming Industry speakers at the show itself: Ian Livingstone CBE, founder of Games Workshop and author of the Fighting Fantasy series; Rhianna Pratchett, narrative designer and co-founder of the digital content company, Narrativia; and Rob Morgan, the lead writer on the Wonderbook Harry Potter games series, to name but a few.

Commenting on this exciting milestone in the book fair’s development, Dr Jo Twist, CEO of Ukie says: “We are very happy to be supporting the new gaming pavilion at this year’s London Book Fair. The UK games sector is a leading creative industry and events like these really showcase the diversity and creativity of our industry. Books and games already have much in common in how they can both tell stories and educate people but as publishing becomes more digital, our industries grow even closer by having key skillsets in common such as coding and art. We are really looking forward to using this event as an opportunity to strengthen the bonds between books and the games industry and to help secure the talent pipeline coming in to games and book businesses.”

Jacks Thomas, Director, The London Book Fair, adds: “We know from talking to our education and trade publishing exhibitors as well as many games publishers that there is still untapped potential in greater collaboration between these two complementary, creative worlds. Through this fantastic partnership with Ukie, and through offering a matchmaking service, we hope to enable even better communication between the two industries to deliver creative achievement and business success for all. This is a significant first step.”

Gaming Industry leader and Vice-Chair of Ukie, Ian Livingstone CBE says: “Playful learning is powerful and long-lasting because it is the result of natural curiosity and discovery through trial and error. Children ‘played’ my Fighting Fantasy books in the 1980s. Millions of readers felt empowered through choice. Children read them because they wanted to rather than being forced to. Gamification of the narrative made Fighting Fantasy relevant to children of the day. It gave them a great appetite to read.”

– Ends –

2014 SHOW DATES THE LONDON BOOK FAIR, EARLS COURT, LONDON Tuesday 8 -Thursday 10 April 2014 For further information please contact Tracey Jennings / Chris McCrudden at Midas PR Tel: 020 7361 7860, /

Notes to editors:

THE LONDON BOOK FAIR (LBF) The London Book Fair (LBF) is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. Taking place every spring in the world’s premier publishing and cultural capital, it is a unique opportunity to explore, understand and capitalise on the innovations shaping the publishing world of the future. LBF brings you direct access to customers, content and emerging markets.

LBF 2014, the 43rd Fair, will take place from Tuesday 8-Thursday 10 April 2014, Earls Court, London. For 2014, LBF launches London Book and Screen Week, with the book fair as the pivotal three day event within a five day programme. London Book and Screen Week will open with LBF’s Publishing for Digital Minds Conference on Monday 7 April, the day before LBF opens. The Week will close with a direct-to-consumer creative writing event, The London Writer’s Fair, on Friday 11 April. Korea is Market Focus country in 2014, following Turkey in 2013. For further information, please visit:

About the Gaming @ LBF Pavilion
Located in the heart of the buzzing Tech Central area of the show floor, the new pavilion will bring developers and publishers together to discover areas of common interest. Curated by Ukie, the Pavilion will comprise a matchmaking lounge and exhibitor stands. For further information please contact or

About Ukie
Ukie is the only trade body for the UK’s wider interactive entertainment industry. They exist to champion the interests, needs and positive image of the videogames and interactive entertainment industry whose companies make up their membership. They are here to help ensure that our members from the videogames and wider interactive entertainment industry have the right economic, political and social environment needed for this expanding industry to thrive.

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