Sara Lloyd announced as Chair of the 2013 LBF Digital Minds Conference

Digital and Communications expert to lead April conference

The London Book Fair, in association with the Publishers Association, is delighted to announce that Sara Lloyd, Director of Digital and Communications at Pan Macmillan, will chair the fifth Digital Minds Conference on Sunday 14 April 2013.

Digital Minds – the Future of Publishing Content will explore those issues facing publishers within a fully integrated digital environment, including the changing role of the editor, the impact that digital plays on publishing and author brands and branding, and the continued debate over self-publishing and hybrid authors. The conference, sponsored by Jouve, will also discuss key business model trends, means of reader engagement and those emerging markets which content providers must have a handle on.

The conference will deliver an international line-up of speakers to ensure attendees benefit from up-to-the minute information and insight on digital trends from world leaders in digital content creation and provision. Confirmed speakers so far include:

– Will Atkinson, Faber & Faber on the year in digital so far
– Robert Levine, author of Free Ride, on the changing publishing ecosystems, and its threats and opportunities for traditional content owners
– Javier Celaya, Dosdoce; Anna Lewis, Valobo; Henrik Berggren,  Readmill; Molly Barton Penguin Group, on Working with Start-ups
– John Bond, Whitefox, on self-publishing and the hybrid author 
– Blaine Cooke, Poetica, on the changing editorial role

Conference chair Sara Lloyd, author of A Book Publisher’s Manifesto for the Twenty First Century, has played a key role in transforming many publishing businesses from print to digital.

Lloyd commented, “I’m delighted to have been asked to chair this year’s Digital Minds conference, which will reflect an industry that has wholeheartedly embraced the digital publishing opportunity. As the ebook market in the UK and US matures and establishes itself significantly in international markets, we will discuss what this means for content publishing now. Our exciting programme will focus on helping publishers address and resolve the biggest challenges of 2013: discovery in a world of shrinking physical shelf space and the urgent need for direct reader engagement. I’m excited to meet and introduce this year’s impressive line-up of speakers and I hope to see you all there!”

The conference will take place on Sunday before The London Book Fair (14 April 2013) at The Queen Elizabeth II Conference Centre in Westminster.

The conference will build on the success of previous years, appealing to a global demographic with delegates and speakers coming from across the publishing industry and the media more widely. The format will remain fully interactive with live learning, networking, and a continued emphasis on experiential sessions.

Orna O’Brien, conference manager at Reed Exhibitions, commented: “Now in its fifth year, the Digital Minds conference fully reflects an industry that has put technology at the heart of everything it does. The conference will address everything from content acquisition and development right through to finding an audience for finished works. I’m delighted that Sara Lloyd has agreed to chair this impressive line-up of internationally respected speakers and panellists, and am very much looking forward to hearing their thoughts on the 14th April.”

Tickets are on sale now on Early Bird discount (until 15 Feb): £300 +VAT. Entry to the digital conference includes entry to LBF itself.

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For further information about The London Book Fair 2013, please contact Eleanor Riches, Midas Public Relations, tel: 020 7361 7860, email:

Note to Editors:
About Sara Lloyd:
Sara Lloyd is Digital and Communications Director for the UK trade publishing house Pan Macmillan, managing the company’s digital, marketing and publicity departments. She is responsible for developing the company’s digital strategy and leading the required internal change across the business to support the current transformation in the book publishing, promotions and selling environment from physical books to ebooks and from brick and mortar to online sales and promotional channels. Sara manages Pan’s digital publishing programme, including ebooks and audio, and leads its online strategy including development of Pan’s Web platform and infrastructure.

She takes a leadership role in the organisational, cultural and operational change to enable Pan Macmillan to position itself for the future. Sara is responsible for the company’s entire communications output, budget, teams and strategy from individual title campaigns through to broader consumer engagement and corporate PR. Sara’s career over the last 19 years has spanned newspaper, academic, reference, STM and trade publishing.

Formerly an arts journalist, she has played a key role in transforming many publishing businesses from print to digital. She is a regular presenter and writer on all matters digital, including her digital column for The Bookseller and her team blog, The Digitalist. She is particularly well known for her call to arms ‘A Book Publisher’s Manifesto for the Twenty First Century’ which set out her vision for how the publishing industry should respond to the digital changes coming upon us in 2008, but which still holds a great deal of relevance today.

The London Book Fair is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. Taking place every spring in the world’s premier publishing and cultural capital, it is a unique opportunity to explore, understand and capitalise on the innovations shaping the publishing world of the future. The London Book Fair brings you direct access to customers, content and emerging markets. The London Book Fair 2013, the 42nd Fair, will take place from 15-17 April 2013, Earls Court, London. Turkey is Market Focus country in 2013, following China in 2012. For further information, please visit:

Reed Exhibitions Books & Publishing
Reed Exhibitions Books & Publishing portfolio consists of six trade and public book fairs taking place in some of the most important and dynamic book markets in the world: Brazil, France, Japan, UK and USA. Bienal do Livro São Paulo, BookExpo America, eBooks, Salon du Livre, The London Book Fair and Tokyo International Book Fair, collectively attract over 770,000 participants and 2,600 primary exhibitors and rights centre table holders, interested in buying or selling intellectual property rights, buying, selling or specifying titles, discovering the latest trends in publishing, understanding new markets or meeting authors and discovering new titles.

Working closely with professional bodies, trade associations and government departments, Reed Exhibitions Books & Publishing portfolio ensures that each and every event is targeted and relevant to the book and publishing industry’s needs. As a result many of Reed Exhibitions books and publishing events are leaders in their markets.

Reed Exhibitions
Reed Exhibitions Books & Publishing portfolio is part of Reed Exhibitions, the world’s leading events organiser, with over 460 events in 36 countries. In 2010 Reed Exhibitions brought together over seven million event participants from around the world generating billion of dollars in business.

Reed Exhibitions serves 44 industry sectors with trade and consumer exhibitions, conferences and meetings, and is part of the Reed Elsevier Group plc, a FTSE 100 company.

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