Quantum leaps ‘Around The World in 8 Hours’ with 2016 virtual conference in collaboration with Nielsen

Quantum leaps ‘Around The World in 8 Hours’ with 2016 virtual conference in collaboration with Nielsen

The London Book Fair’s Virtual Conference will return on 27th January 2016 to throw a social media spotlight on to eight key global publishing markets.

NEWS FOR RELEASE, LONDON, 7 January 2016: The London Book Fair is delighted to announce that its virtual conference Around The World in 8 Hours will return in January 2016 to track key trends in the global publishing industry in a series of social media events happening across a single day, and supported by data provided by Nielsen.

The second edition of Around The World in 8 Hours will take place on 27 January 2016, extending LBF’s new Quantum conference concept into the virtual arena. Building on the hugely successful inaugural edition in March 2015, which engaged over 900,000 people on Twitter alone, the virtual conference will bring leading publishers from five continents together for a day of discussion and debate on Twitter, LinkedIn, Facebook and webcasts.

 The conversations the virtual conference drives about global publishing will also be augmented with market insights and data from Nielsen revealing how, where and why the industry is changing in key territories, reflecting the new, data-driven vision of Quantum. Presented in association with the UK Publishers Association and sponsored by Copyright Clearance Center, Quantum: Publishing & So Much More, which takes place at Olympia, London 11 April is the conference that will consider how the content industries are changing as developments at the cutting edge of science and technology take us beyond the digital and into the quantum age.

Around The World in 8 Hours 2016 will start off in New Zealand with an overview of the country’s publishing industry before proceeding to China, with a special event focused on the country’s thriving children’s publishing sector. The focus will then shift to the Philippines, to look at a country where Wattpad has proved to be a major catalyst for discovering and publishing new authors. From there to India, where publishers and booksellers will discuss why the ebook revolution has yet to happen in that country at least, and on to Poland, for a whistlestop tour of the book industry there.

The afternoon sessions of Around The World in 8 Hours will see the conference’s gaze shift to South Africa and the Americas. ‘What sells in South Africa’ will look beyond the country’s tradition of producing Nobel and Booker laureates such as Doris Lessing and Nadine Gordimer to assess how important home-grown commercial fiction is to the domestic publishing industry. Then, leaping across the Atlantic, it will take the temperature of publishing in Brazil before finishing in the United States with a lively Twitter chat on the powerful effect that North American Science Fiction and Fantasy literature has on the world’s cultural imagination.

Around the World in 8 Hours will be a free to attend event, taking place across multiple social networks 27 January Delegates wishing to receive a copy of the full programme, including details of accounts to follow, hashtags and regular updates should sign up to the event on Eventbrite. On the day delegates will be encouraged to get involved, with time set aside in each virtual event for them to ask questions and share their expertise on issues affecting global publishing.

Orna O’Brien, Conference Manager, The London Book Fair, said: “As an event that brings a diverse range of voices and perspectives together to discuss the hottest topics in publishing, Around The World in 8 Hours promises to be a perfect taster of what’s to come at Quantum itself. We have some very special names and guests lined up for the next edition of the Virtual Conference and can’t wait to share these with the delegates who sign up between now and 27 January. We hope that the conversations that Around The World in 8 Hours sparks on social will be continued and deepened at the Quantum on 11 April.”

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Media enquiries: Please contact Dani Freeman Midas PR,

Tel: 020 7361 7860,



Notes to editors:

THE LONDON BOOK FAIR, OLYMPIA, LONDON: Tuesday 12 -Thursday 14 April 2016


The London Book Fair (LBF) is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. Taking place every spring in the world’s premier publishing and cultural capital, it is a unique opportunity to explore, understand and capitalise on the innovations shaping the publishing world of the future. LBF brings you direct access to customers, content and emerging markets. LBF 2016, the 45th Fair, will take place from Tuesday 12-Thursday 14 April 2016, Olympia London. LBF’s London Book and Screen Week will run for the third year, with the book fair as the pivotal three-day event within a seven-day programme. London Book and Screen Week will begin on Monday 11 April. For further information, please visit: www.londonbookfair.co.uk

Quantum: Publishing & So Much More will succeed Publishing for Digital Minds as the conference that launches The London Book Fair, taking place on Monday 11 April at Olympia Conference Centre, London. The name is inspired by the principle that the second decade of the 21st century will come to be dubbed the beginning of ‘The Quantum Age’ by future historians, in recognition of how current developments in science and technology are driving fundamental changes in wider society.
Quantum will offer delegates a data-driven overview of the global publishing industry, blending insight, research and networking in a new context where digital and physical coexist harmoniously. It will Quantum will offer delegates a data-driven overview of the global publishing industry, blending insight, research and networking in a new context where digital and physical coexist harmoniously. It will continue in The London Book Fair conference’s tradition of presenting keynote speakers drawn from the very top of the book, media and technology sectors.

Tickets for Quantum: Publishing & So Much More are available now, with an EARLY BIRD booking offer: £360.00 (inc VAT) valid until 11 February 2016.


Copyright Clearance Center (CCC), and its subsidiary RightsDirect are global leaders in content workflow and rights licensing technology. CCC solutions provide anytime, anywhere content access, usage rights and information management while promoting and protecting the interests of copyright holders. We serve more than 35,000 customers and 15,000 copyright holders worldwide, and manage more than 950 million rights from the world’s most sought-after journals, books, blogs, movies and more. Since 2008, CCC has been named one of the top 100 companies that matter most in the digital content industry by EContent Magazine.

Nielsen Book is a leading provider of search, discovery, commerce, consumer research and retail sales analysis services globally. Nielsen runs the Registration Agencies (ISBN and SAN Agencies for UK & Ireland, ISTC), provides search and discovery products through its Nielsen BookData product range, electronic trading via Nielsen BookNet and PubEasy services, retail sales analysis via Nielsen BookScan and consumer research through its Books and Consumer Survey.

Nielsen acquired the business Intelligence and commerce solutions products: PubTrack ™ Digital, PubTrack ™ Christian, PubTrack™ Higher-Ed, and Books & Consumers, Global Ebook Monitor and custom research. Commerce Solutions products: PubEasy® and Pubnet® in 2013. This acquisition enhances Nielsen Book’s solutions portfolio and brings deeper insights and improved efficiencies to the global book industry.

Nielsen Book employs 100 staff in the UK. The company is wholly owned by Nielsen. For more information, please visit: www.nielsenbook.co.uk


Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

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