Daily Mail | Kindle Direct Publishing | HarperCollins | Little, Brown  Profile Books | Orion Publishing | Katie Fforde | Smashwords | Jellybooks  Ingram | Waterstones | William Morris Agency | Curtis Brown | Blake Friedmann | PFD

NEWS FOR RELEASE, LONDON, 14 February 2014: The London Book Fair (LBF) has announced a stellar line-up of publishers, writers and agents, who will be taking the stage at this year’s Fair, to share with aspiring writers their secrets of how to get published successfully. The three day programme will take place in the Seminar Room at Author HQ, LBF’s home for writers and aspiring writers, which is sponsored by Kindle Direct Publishing (KDP).

Now in its third year, Author HQ’s programme has been designed to provide the knowledge, tools and insight writers need, to make informed decisions about getting their work published in a world where conventional and self-publishing opportunities offer an ever expanding number of routes to market. In addition to a seminar programme covering a broad spectrum of subject areas, visitors will have the opportunity to attend workshops with industry experts, as well as pitch ideas directly to literary agents via one-to-one sessions. They can also put themselves forward to take part in The Write Stuff, a Dragon’s Den-style panel event, taking place on the final afternoon of the Fair.

Jacks Thomas, Director of The London Book Fair, comments: “We love welcoming authors – published and as yet unpublished – to the book fair. The opportunities to pitch directly to literary agents, as well as being able to soak up vital advice on everything from how to market your work, to the relative merits of print versus e-publishing, are really valuable. After a long day of information gathering and meetings, the chance to network over a drink in the Tech-Bar will be both welcome and useful. Come and join us!”

Author HQ – An Overview
The Seminar Programme

Each day at Author HQ will begin with an Introduction to Publishing workshop, where four experts take the audience on a whistle-stop tour of publishing in 45 minutes, covering everything from getting an agent to selling your book in bookshops.

Speakers confirmed for Author HQ seminars include Polly Courtney and Orna Ross, who will talk about making a success of self-publishing. Prominent publishers and editors from HarperCollins, Orion and Little, Brown and many more will share their expertise of the traditional publishing process.

Meanwhile speakers from Smashwords, Jellybooks and Ingram will reveal how new tools and technologies can help authors take control of their own destinies. Waterstones and innovative independent bookshops will also be there to share tips of the bookselling trade for authors keen to know how they can see their books on their shelves. Books in the media will be represented by a panel on what journalists want from authors, featuring the Daily Mail’s Jane Mays, and Associate Editor of The Bookseller, Cathy Rentzenbrink.

Author HQ Workshops

For authors keen for more hands-on advice, Author HQ will also offer delegates free hourly workshops covering topics from cover design, understanding publisher contracts, the do’s and don’ts of creating eBooks and Social Media for authors. These intimate workshops will accommodate a maximum of eight delegates per session and can be pre-booked via eventbrite.

Agent One-to-One Pitching

Authors keen to get feedback on their work can also reserve a place in an Agent One-to-One. Booked via eventbrite, it gives writers an opportunity to talk directly to an agent from a leading agency, including United Agents, PFD and Conville & Walsh, who will provide direct feedback on their pitches and ideas.

The Write Stuff

The three days of Author HQ will culminate in The Write Stuff, a Dragon’s Den-style panel event. This will see ten authors pitch their books to a panel of four literary agents: Simon Trewin (William Morris), Charlie Campbell (Ed Victor), Lizzy Kremer (David Higham Associates) and Laura Williams (PFD). The winner will be rewarded with a follow-up meeting with the most relevant agent, along with a detailed critique of their book. …/


Each day at Author HQ will end with networking drinks, allowing authors to discuss the day’s learnings, talk about their writing and socialise with speakers in a relaxed, informal atmosphere. Networking drinks on Tuesday 8 April will be hosted by Byte the Book. Author HQ @ LBF (previously the Author Lounge) sees LBF building on the success of last year’s programme, which in 2013 attracted over 2,000 recorded visitors, making it one of the most consistently busy parts of the show floor. It has been programmed this year by Midas Public Relations.


• All Author HQ @ LBF events are free-to-attend with the purchase of a three-day LBF pass which costs £30 (if booked in advance http://www.londonbookfair.co.uk/booktoattend)
• Seminars are on a first come, first served, basis. Authors are advised to arrive early to avoid disappointment.
• Workshops must be booked in advance via eventbrite. Please see link here: http://authorhq.eventbrite.co.uk
• Agent/Author One-to-Ones must be booked in advance via eventbrite. Please see link above.
• The Write Stuff: Authors wishing to be considered for The Write Stuff should email sam.layton@midaspr.co.uk with 100 words about the book they would like to pitch to the Agent Panel and why they should be chosen, by 5pm Friday 14th March 2014. Successful applicants will be informed by Friday 21st March. No correspondence will be entered into.

– Ends –

The Author HQ @ LBF 2014 Programme is outlined on the attached document. For further information, please contact Amelia Knight, Midas PR Tel: 020 7361 7860, email: amelia.knight@midaspr.co.uk


2014 SHOW DATES THE LONDON BOOK FAIR, EARLS COURT, LONDON Tuesday 8 -Thursday 10 April 2014 

Notes to editors:


The London Book Fair (LBF) is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. Taking place every Spring in the world’s premier publishing and cultural capital, it is a unique opportunity to explore, understand and capitalise on the innovations shaping the publishing world of the future. LBF brings you direct access to customers, content and emerging markets. LBF 2014, the 43rd Fair, will take place from Tuesday 8-Thursday 10 April 2014, Earls Court, London. For 2014, LBF launches London Book and Screen Week, with the book fair as the pivotal three day event within a five day programme. London Book and Screen Week will open with LBF’s Publishing for Digital Minds Conference on Monday 7 April, the day before LBF opens. The Week will close with a direct-to-consumer creative writing event, The London Writer’s Fair, on Friday 11 April. Korea is Market Focus country in 2014, following Turkey in 2013. For further information, please visit: www.londonbookfair.co.uk



Leave a Comment

Your email address will not be published.