Damian Horner, Hachette UK, welcomed as conference chair
13 March 2017 – Olympia Conference Centre, London
LONDON, 5 December 2016: The London Book Fair (LBF) and Nielsen Book today announced that they are combining the London Book Fair’s Quantum: Publishing & So Much More Conference and the Nielsen BookInsights Conference into one Spring conference. The new and improved Quantum: Consumer Insights & So Much More will take place on 13 March and kicks off the start of the London Book Fair.
Building on LBF’s existing relationship with Nielsen Book, Quantum: Consumer Insights & So Much More will now offer delegates fresh research, actionable consumer-focused insights and forward-thinking on the book industry landscape all in one place.
Quantum will focus on the consumer by drilling down into how different audiences discover, purchase and interact with content. The conference will also showcase some of the most innovative practices from both inside and outside the industry, and shine a spotlight on how best to communicate and sell to different consumer segments in the UK, the US and around the world. As part of the new and exciting format, Steve Bohme, Nielsen Book Research Director, will present the latest Nielsen Books & Consumers data outlining key trends in consumer purchasing behaviour.
This unique conference, programmed in partnership with the UK Publishers Association and sponsored by the Copyright Clearance Center, will feature speakers drawn from the book, media and technology industries; big name keynote speakers; real world case studies; lively talks and panel debates; and useful networking opportunities.
Quantum will be hosted by Hachette’s Damian Horner, who will bring his unique ‘beyond the book’ perspective to proceedings. Horner has worked with some of the biggest global brands and was voted one of the top 100 most influential people in the media industry.
Jacks Thomas, Director at The London Book Fair, said: “As the book industry responds to changing patterns of consumer behaviour, innovation in publishing continues to be exciting and challenging. With millennials, Generation X and Boomers all jostling for attention, understanding what consumers want and how they access content is more important than ever before. Taking our collaboration with Nielsen Book a step further couldn’t be timelier and Quantum attendees will have a preview of the most up-to-date industry research available from around the world.”
Jonathan Stolper, SVP & Global MD of Nielsen Book, commented: ”We are delighted to be working with The London Book Fair to present our ’fresh off the press’ Books and Consumers data from the 2016 survey and so much more. It is exciting to be working together on a programme that will enable publishers and retailers to gain insights on how the market is performing as well as identify key trends that will inform business decisions now and in the future. We will also take a look at the global market and provide insights and market data that publishers and retailers worldwide can use.”
Quantum: Consumer Insights & So Much More
Olympia Conference Centre, London
13 March 2017, 09:30 – 16:00
- Ends -
Media enquiries: Please contact Dani Freeman Midas PR, Tel: 020 7361 7860, Daniel.firstname.lastname@example.org
Notes to editors:
THE LONDON BOOK FAIR, OLYMPIA, LONDON: Tuesday 14 -Thursday 16 March 2017
About The London Book Fair (LBF)
The London Book Fair (LBF) is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. Taking place every spring in the world’s premier publishing and cultural capital, it is a unique opportunity to explore, understand and capitalise on the innovations shaping the publishing world of the future. LBF brings you direct access to customers, content and emerging markets. LBF 2017, the 46th Fair, will take place from 14 – 16 March 2017, Olympia London. LBF’s London Book and Screen Week will run for the third year, with the book fair as the pivotal three-day event within a seven-day programme. London Book and Screen Week will begin on Monday 13 March. For further information, please visit: www.londonbookfair.co.uk
About Nielsen Book
Nielsen Book is a leading provider of search, discovery, commerce, consumer research and retail sales analysis services globally. Nielsen runs the Registration Agencies (ISBN and SAN Agencies for UK & Ireland, ISTC), provides search and discovery products through its Nielsen BookData product range, electronic trading via Nielsen BookNet and PubEasy services, retail sales analysis via Nielsen BookScan and consumer research through its Books and Consumer Survey.
Nielsen Holdings plc is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com
About the UK Publishers Association (The PA)
The Publishers Association is the leading trade organisation serving book, journal, audio and electronic publishers in the UK. Members represent over 80% of the UK publishing industry including global companies such as Elsevier, Wiley, Pearson, Penguin Random House, Hachette and the University presses, as well as many independent publishing houses. Collectively our members contribute over £4.4bn to the UK economy with digital revenues contributing 32% and export sales of books accounting for 43%.
About Reed Exhibitions Books & Publishing
Reed Exhibitions Books & Publishing portfolio consists of six trade and public book fairs taking place in some of the most important and dynamic book markets in the world: Brazil, France, Japan, UK and USA. Bienal do Livro São Paulo, BookExpo America, eBooks, Salon du Livre, The London Book Fair and Tokyo International Book Fair, collectively attract over 770,000 participants and 2,600 primary exhibitors and rights centre table holders, interested in buying or selling intellectual property rights, buying, selling or specifying titles, discovering the latest trends in publishing, understanding new markets or meeting authors and discovering new titles.
Working closely with professional bodies, trades associations and government departments, Reed Exhibitions Books & Publishing portfolio ensures that each and every event is targeted and relevant to the book and publishing industry’s needs. As a result many of Reed Exhibitions books and publishing events are leaders in their markets.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 41 countries. In 2012 Reed brought together seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 34 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group, a world leading provider of professional information solutions. www.reedexpo.com/