LBF confirms Market Focus Baltic Countries for 2018

LBF confirms Market Focus Baltic Countries for 2018

The London Book Fair Announces 2018 Dates

London 14 December 2016: The Baltic countries — Estonia, Latvia and Lithuania — have been confirmed as the Market Focus for the London Book Fair 2018 to mark a century since their independence.

The London Book Fair has also announced that the Fair will take place on the 10th–12th April 2018.

The Market Focus Baltic Countries will be divided into two streams: a professional programme designed to enable and enhance business opportunities, and a series of cultural events celebrating Baltic authors and books.

The London Book Fair Market Focus programme, which is run in partnership with the British Council and the Publishers Association, offers UK and international publishers the chance to forge new business partnerships and expand into global markets.

Aušrinė Žilinskienė, Director of Lithuanian Culture Institute, said:
“We’re more than happy to have the opportunity to present the Market Focus Baltic Countries programme for 2018, which marks the Centenary of the Restoration of Lithuania’s Independence. We also find this to be an essential moment to introduce the UK publishing market to new and very exciting content from the Baltic Countries.“

Indrek Saar, Minister of Culture of Estonia, said:
“The London Book Fair is a great platform for Estonian authors and publishers. Being the Market Focus in London 2018, gives Estonian, Latvian and Lithuanian literature even more visibility and will hopefully act as a springboard to further advance the translation and international success of books by our authors.“

Inga Bodnarjuka-Mrazauskas, Project Manager of International Writers’ and Translators’ House in Latvia, said:
“We see this event as a great launchpad rather than a goal in itself. It offers a wonderful opportunity for us to understand for ourselves what are the best aspects in our literature that we can currently offer to the English-speaking world. It is also a great chance to receive support for translation of numerous works thus far unavailable in English.”

Jacks Thomas, Director of The London Book Fair, commented:
“Located at the crossroads between Europe and Russia, the Baltic Countries – Estonia, Latvia, and Lithuania – enjoy a rich and cosmopolitan literary history, complementing a fascinating contemporary cultural landscape. 2018 will be a year of celebration for these three countries as they celebrate a centenary of independence, and our Market Focus programme will be part of a wider cultural showcase. We are delighted to be working once again with our partners at the British Council and the Publishers Association, to deliver cultural and professional programmes showcasing the opportunities that the Baltic countries offer.”

Cortina Butler, Director Literature at the British Council said:
“I’m delighted that we will be partnering with The London Book Fair and the Publishers Association on the Market Focus Baltic Countries cultural programme for 2018; and am very much looking forward to working with a wealth of UK and Baltic authors, translators, agents and publishers to deliver a celebration of the literature of Estonia, Latvia and Lithuania. The programme will increase awareness in the UK of the cultural landscape and literary traditions of these three fascinating countries and will provide a valuable opportunity for UK and international publishers to discover exciting new writers and works.”

Stephen Lotinga, CEO at The Publishers Association, commented:
“”It is wonderful that the Baltic countries will be joining us as the market focus in 2018. They have a huge role to play in the future of European literature, and we very much look forward to celebrating the long literary traditions of these three countries.”

At The London Book Fair 2017, a series of discussion panels and a handover event will take place to celebrate the inauguration of Market Focus Baltic Countries.


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Media enquiries:
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Notes to editors:

14-16 MARCH 2017


The London Book Fair (LBF) is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. Taking place every spring in the world’s premier publishing and cultural capital, it is a unique opportunity to explore, understand and capitalise on the innovations shaping the publishing world of the future. LBF brings you direct access to customers, content and emerging markets. LBF 2017, the 46th Fair, will take place from 14 – 16 March 2017, Olympia London. LBF’s London Book and Screen Week will run for the third year, with the book fair as the pivotal three-day event within a seven-day programme. London Book and Screen Week will begin on Monday 13 March. For further information, please visit:

Reed Exhibitions Books & Publishing portfolio consists of six trade and public book fairs taking place in some of the most important and dynamic book markets in the world: Brazil, France, Japan, UK and USA. Bienal do Livro São Paulo, BookExpo America, eBooks, Salon du Livre, The London Book Fair and Tokyo International Book Fair, collectively attract over 770,000 participants and 2,600 primary exhibitors and rights centre table holders, interested in buying or selling intellectual property rights, buying, selling or specifying titles, discovering the latest trends in publishing, understanding new markets or meeting authors and discovering new titles.
Working closely with professional bodies, trades associations and government departments, Reed Exhibitions Books & Publishing portfolio ensures that each and every event is targeted and relevant to the book and publishing industry’s needs. As a result many of Reed Exhibitions books and publishing events are leaders in their markets. 

Reed Exhibitions is the world’s leading events organizer, with over 500 events in 41 countries. In 2012 Reed brought together seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 34 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group, a world leading provider of professional information solutions.

The Publishers Association is the leading trade organisation serving book, journal, audio and electronic publishers in the UK. Membership is comprised of 120 companies from across the trade, academic and education sectors.  Its core service is representation and lobbying, around copyright, rights and other matters relevant to members, who represent roughly 80% of the industry by turnover.

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. Using the UK’s cultural resources we make a positive contribution to the countries we work with – changing lives by creating opportunities, building connections and engendering trust.
We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Each year we reach over 20 million people face-to-face and more than 500 million people online, via broadcasts and publications.
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