Largest ever seminar programme, biggest ever Market Focus Pavilion and a host of new international companies

NEWS FOR RELEASE, 16 April 2012: The London Book Fair opens today as the world’s leading spring event and a leader among international trade book fairs, with new countries exhibiting and its largest ever Market Focus Pavilion. A vibrant seminar and events programme, rebranded Love Learning for 2012, features a schedule of over 400 seminars and events that will take place across the three days of the Fair.

The China Market Focus 2012 places China’s publishing and literary industries in the spotlight. The Market Focus Pavilion will feature over 180 Chinese publishers who will showcase the different aspects of publishing in China. Market Focus also includes a wide range of professional and cultural events and industry debates covering a wide range of topics from education, literature to copyright, created to support international publishers’ understanding of the Chinese market – as well as giving UK audiences a rare opportunity to meet and interact with a new generation of Chinese writers.

This year the Fair will welcome over 1,500 exhibitors from 57 countries. Over 70 new individual international companies are exhibiting, with representatives from five new countries – Brazil, Flanders, Hungary, Hong Kong and Lithuania.

The London Book Fair regularly attracts over 24,500 publishing professionals – 56% are domestic, and 44% from overseas (2011 fig). The International Rights Centre continues to grow, with 584 tables taken for 2012. Audited figures for 2012 will be released after the Fair.

The London Book Fair 2013 takes place Monday 15-Wednesday 17 April 2013 at Earls Court, London. The Market Focus country 2013 is Turkey.


CEO Keynote
Tuesday 17th April, 10:00, LBF Conference Centre
The Great Transformation: 2012 – Is Our Business Model Sustainable?

Under the Chairmanship of ex-Congressman, Tom Allen of the Association of American Publishers (AAP), the authoritative, innovative and experienced voices of Bloomsbury, Wiley Blackwell, Audible, Publishing Technology and Unbound come together to debate the knotty issues facing our leaders today. From concept to consumer, etail to retail, warehouse to webstore, global to granular…how can the book industry embrace change and build a sustainable business for the future? How can governments help or hinder progress in a digital age? Four of the world’s book industry leaders debate the challenges, opportunities and pace of change where consumer is king and technology the power behind the throne.

Authors of the Day

The London Book Fair welcomes bestselling authors Peter James, Bi Feiyu and Patrick Ness as the Authors of the Day for 2012. Introduced in 2006, this popular initiative sees each author spend one day at the Fair, where they will showcase their work across a programme of seminars, book signings, events and photo opportunities. Each author will have an ‘In Conversation’ event on the day they are at the Fair, at 11.30am at the English PEN Literary Cafe, which will be followed by a book signing at midday.

The Author of the Day schedule is:
Monday 16 April 2012: Peter James
Tuesday 17 April 2012: Bi Feiyu
Wednesday 18 April 2012: Patrick Ness

Market Focus
A detailed brochure on all Market Focus events is available from the China Market Focus Press Kiosk, located on the left hand side of the entrance to Earls Court Two. Highlights from the Professional Programme include:

Monday 16 April, 09.30-12.30, Hampton Room
“The Great China Wave”: Discussions on the China developmental model
Speakers will include: Zhang Weiwei, a bestselling author in China, Economics Nobel Laureate Edmund Phelps, the Financial Times Chief Foreign Affairs Commentator Gideon Rachman and Martin Jacques, author of the global best-seller When China Rules the World: The End of the Western World and the Birth of a New Global Order

Monday 16 April, 14.30-17.15, Conference Centre 1
China Europe international publishing forum: Growth, Co-operation, and Development in International Publishing

Speakers will include: The Hon Ed Vaizey, Parliamentary Under-Secretary of State for Communications, Culture & the Creative Industries; Liu Binjie, Minister of the General Administration for Press & Publication of China

Tuesday 17 April, 09.30-12.15, Thames Room
China – UK Digital Forum: New trends and new products in digital publishing in China and the UK

Speakers will include: Liu Binjie Minister of the General Administration for Press & Publication of China, Rod Bristow President of The Publishers Association

Digital Zone
The Fair continues to expand its digital offering and this year the Digital Zone, located in Earls Court Two, will have two Digital Zone Theatres, as well as a whole area dedicated to App development. An increased programme of digital seminars includes What’s App? The Relevance of the App World to Publishers with panelists including Adrian Laing, Director, Laing & Co., Max Whitby, CEO Touch Press and Stephen Palmer, Managing Director, Lonely Planet; The Great Debate, the now annual lively session between publishers old and new, who will this year debate “The Fight for Survival”; a session on Creating E-books with Chris Jennings, Oxford Brookes University; as well as Core Skills for Digital Publishing Publishing with Neil Morrison, author; Steve Connolly, Digital Directory, Hodder Education; Helen Kogan, Managing Director, Kogan Page and Susan Kavanagh, Partnership Manager, Skillset.

Children’s Zone
The Children’s Innovation Zone, one of the largest at the Fair, will this year feature over 30 presentations over three days, with everything from World Atlas apps from Barefoot Books, teaching reluctant boy readers to read with blogs by Seven Arches, to a Weird but True app from National Geographic. On Tuesday 17 April, 13.00-14.00 there will be an Illustrators meeting, which will see art directors give their feedback on artists’ portfolios. will also have two displays of illustrators’ work, along with the University of Cheltenham Illustrators course.

Cook Book Zone
Internationally renowned chefs from Malaysia to Portugal to China, will be taking part in cookery demonstrations throughout the show in the Fair’s Cook Book Zone, which is located in Earls Court Two. Chefs this year include Chinese star “Jimmy” Yang Jimei, the top Celebrity Chef of China Food TV, from the show Food on the Silk Road; Award-winning cookery writer and TV presenter, Mridula Baljekar the best-selling author of many Indian cookery books; and Le Cordon Bleu teaching chef Eric Bédiat.

Lifetime Achievement Award Ceremony
Tuesday 17th April, 12.30-14.00, Earls Court Conference Centre
Now in its ninth year, this award recognises an individual who has made a truly significant mark in the sphere of global publishing. This year’s recipient is Jorge Herralde, director of Editorial Anagram, for his ceaseless work to promote the international reputation of Hispanic literature.


For further information about The London Book Fair 2012, please contact the Midas Public Relations team: General enquiries: Claire Richman, email:, Tracey Jennings, email:

Market Focus enquiries: Nicola Green, email:

Note to Editors:


The London Book Fair is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. Taking place every spring in the world’s premier publishing and cultural capital, it is a unique opportunity to explore, understand and capitalise on the innovations shaping the publishing world of the future. The London Book Fair brings you direct access to customers, content and emerging markets. The London Book Fair 2012, the 41st Fair, will take place from 16-18 April 2012, Earls Court, London. China is Market Focus country in 2012, following Russia in 2011. For further information, please visit:


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