As a key initiative to support The 2014 London Book Fair Market Focus programme, The British Council and the Literature Translation Institute of Korea today launched an open call for six fiction editors to travel to Korea for a scoping and study visit in November 2013. The trip provides the opportunity for UK publishers and editors to learn about Korean literature, showcase literature from the UK, gain insights into the market and build long-lasting relationships with their counterparts at Korean publishing houses. This follows in the footsteps of other successful cultural exchange programmes facilitated by The London Book Fair’s strategic Market Focus partners– British Counci and The Publishers Association.
The London Book Fair Market Focus initiative is currently in its eleventh year and has done much to open doors, creating both commercial and cultural partnerships around the world since it was first introduced in 2004. The objective of the Market Focus is to put the spotlight on publishing trade links with the country or region that is showcased, highlighting its publishing industry and the opportunities for conducting business with the rest of the world. Previous Market Focus countries and regions include the Arab World, India, South Africa, Russia, China and Turkey.
The British Council is in its seventh year of working in partnership with The London Book Fair to curate and deliver a Cultural Programme which supports the country or region selected annually as Market Focus. The Cultural Programme seeks to promote cultural exchange with the UK. Together, the British Council and the Literature Translation Institute of Korea will support and curate a programme of events in the lead-up to the Korea Market Focus to encourage greater cultural exchange between Korea and the UK, to build awareness of each other’s literature amongst literary professionals and readers in both countries and to create opportunities for writers from both countries to prosper.
The programme for the study visit will aim to introduce delegates to the world of Korean literature and publishing. The trip will include meetings with Korean editors, agents and rights professionals. Meetings will take place at publishing houses, cultural venues, book cafés and Korean restaurants in Seoul as well as Paju Book City. Delegates will also have the opportunity to meet with Korean literary critics, writers and booksellers from the broader literary community. British delegates will be selected by a committee including a representative from the British Council, the Literature Translation Institute of Korea, The London Book Fair and the UK Publishers Association. Preference will be given to applicants from publishers with a proven track-record of publishing literature in translation, especially with writers from Asia, and who express a genuine desire to build on-going relationships with their counterparts in Korea.
Cortina Butler, Director Literature, British Council said: “This is a once-in-a-career opportunity to get a fully contextualised understanding of the Korean literary environment and I am delighted that we have been able to arrange this visit for UK editors as part of The London Book Fair Korean Market Focus cultural programme for 2014.” Amy Webster, International and Market Focus Manager, The London Book Fair added: ‘The Market Focus programme is multi layered – from the business-to-business element through to writers meeting UK consumers. It is a fantastic aspect of our partnership with the British Council that we are able to showcase the best writing of our Market Focus country to the best of British publishers in this way, and we are so pleased that this is possible once again for 2014 with the Korea Market Focus.’
Notes to Editors:
APPLICATION DEADLINE: 16 OCTOBER 2013
This application is open to any commissioning editor of fiction from a UK-based publishing house whose list includes fiction in translation. To download the application form please visit: www.britishcouncil.org/koreamarketfocus
About the British Council
The British Council is the UK’s international organisation for educational opportunities and cultural relations. We create international opportunities for the people of the UK and other countries and build trust between them worldwide. We work in more than 100 countries and our 7000 staff – including 2000 teachers – work with thousands of professionals and policy makers and millions of young people every year teaching English, sharing the Arts and in education and society programmes. We are a UK charity governed by Royal Charter. A publically-funded grant-in-aid provides less than a quarter of our turnover which last year was £781m. The rest we earn from English teaching, UK exams and services which customers around the world pay for, through education and development contracts and from partnerships with other institutions, brands and companies. All our work is in pursuit of our charitable purpose and creates prosperity and security for the UK and the countries we work in all around the world.
For more information, please visit: www.britishcouncil.org. You can also keep in touch with the British Council through http://twitter.com/britishcouncil and http://blog.britishcouncil.org
About The London Book Fair
The London Book Fair (LBF) is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. Taking place every spring in the world’s premier publishing and cultural capital, it is a unique opportunity to explore, understand and capitalise on the innovations shaping the publishing world of the future. The London Book Fair brings you direct access to customers, content and emerging markets. The London Book Fair 2014, the 43rd Fair, will take place from Tuesday 8-Thursday 10 April 2014, Earls Court, London. The London Book Fair’s Digital Minds Conference will take place the day before LBF opens, on Monday 7 April. Korea is Market Focus country in 2014, following Turkey in 2013. For further information, please visit: www.londonbookfair.co.uk.
The Market Focus Programme
The Market Focus programme was first created in 2004 for LBF to draw attention to certain countries and highlight the trade links with this territory, its publishing industry and the opportunities for conducting business with the rest of the world.
About The Publishers Association
The Publishers Association is the leading trade organisation serving book, journal, audio and electronic publishers in the UK. Membership is comprised of 117 companies from across the trade, academic and education sectors. Its core service is representation and lobbying, around copyright, rights and other matters relevant to members, who represent roughly 80% of the industry by turnover. www.publishers.org.uk