Authors – Central to business at The London Book Fair!

Authors – Central to business at The London Book Fair!

Leading publishers, star agents and best-selling authors will be sharing their expertise in this year’s Author HQ seminar programme-specially designed for writers and aspiring writers

News for release, 17 March 2016: A fantastic line up of industry experts and best-selling authors will be on hand at The London Book Fair (LBF) next month (12-14 April) to share their expertise and experience on how to get published successfully, as they take part in LBF’s Author HQ seminar programme, with Kindle Direct Publishing.

Speakers in this year’s programme include best-selling authors Peter James, Mark Dawson and Andrew Crofts, in addition to representatives from a whole range of associations, publishers and literary agencies including the Alliance of Independent Authors, Bonnier Publishing, Conville & Walsh, Furniss Lawton, Harlequin, LAW, Nosy Crow, Pan Macmillan, Penguin Random House, Sheil Land Associates, the Society of Authors and Triskele Books.

This is the fifth year that Author HQ, LBF’s dedicated theatre for established and aspiring writers, has hosted a three day programme of seminars especially curated to provide the knowledge, tools and insights to help writers make informed decisions about getting their work published. This year’s Author HQ seminar programme includes:

  • Independent Publishing with Amazon – hear about the writing and publishing experience of some bestselling authors using Amazon’s independent publishing programmes: Kindle Direct Publishing, Createspace and ACX for audiobooks
  • Sunday Times bestselling author, Peter James – character and plot development – a unique insight into the writing methods and creative approach of a ten times Sunday Times No 1, international best-selling author
  • Sell More Books, In More Formats, In More Territories – how can more established authors broaden their markets?
  • Successful PR & Marketing Strategies – what are the principles of good PR and marketing, what opportunities are available and what can authors do to PR and market their books more effectively?
  • Why we commissioned these debuts – what are publishers and agents looking for when signing up new talent?
  • Author Collectives – what are they, how do they work, how best to set up your own, and what are the benefits/disadvantages
  • Introduction to Publishing – the roles of publisher and literary agent – a quick fire publishing industry overview, that will look at how authors, agents and publishers work together, plus top tips on how best to approach a literary agent
  • Everything You Need to Know About Today’s Publishing Landscape – valuable guidance on a range of topics including what you need to consider when deciding to go with a publisher or self-publish; from getting funding and evaluating offers, to navigating the legal issues of an evolving industry
  • Successful social media strategies – social media gives authors the power and ability to connect directly with their readers in a way that is fundamentally changing the way they buy books. But how can authors make the best of the opportunity? This seminar will also focus on the do’s and don’ts of good website design
  • Genre spotlights – two sessions in the 2016 programme, which will take a more in-depth look in to the worlds of both non-fiction and children’s publishing

Back for another year, The Write Stuff, a Dragon’s Den-style panel event, will see six authors pitch their books to a panel of three literary agents on Thursday afternoon in front of the Author HQ audience, for the chance to win a follow up meeting with an agent. The afternoon will kick off with Sanjiv Rana, The Write Stuff winner 2015, talking about the past year working with agent, Toby Mundy, Toby Mundy Associates, one of the agents on last year’s judging panel.

LBF is continuing to expand its author community and offer more for authors, both with the recent launch of The Author Club, giving authors access to a range of LBF benefits and networking opportunities throughout the year, as well as its LBF’s Authority Newsletter, which Is free to register for authors to keep up to date on LBF news.

All Author HQ events are free-to-attend with the purchase of a three-day LBF pass, which also includes access to LBF’s extensive Insights Seminar programme of 200+ events covering all aspects of the publishing industry.

Author HQ attendees can also visit the English PEN Literary Salon where a host of writers will be in conversation about their work. This year’s English PEN Literary Salon line-up includes Marian Keyes, Howard Jacobson and Judith Kerr, who are LBF’s Authors of the Day, as well as Jeffrey Archer, Tracy Chevalier, Peter Pomerantzev, Meg Rosoff and more.

To buy your ticket to this year’s LBF, please visit:

Media enquiries: Please contact Dani Freeman/Edwina Boyd-Gibbins Midas PR, Tel: 020 7361 7860

#lbf16 #authorhq

Notes to editors:

THE LONDON BOOK FAIR, OLYMPIA, LONDON: Tuesday 12-Thursday 14 April 2016




The London Book Fair (LBF) is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. Taking place every spring in the world’s premier publishing and cultural capital, it is a unique opportunity to explore, understand and capitalise on the innovations shaping the publishing world of the future. LBF brings you direct access to customers, content and emerging markets. LBF 2016, the 45th Fair, will take place from Tuesday 12-Thursday 14 April 2016, Olympia London. LBF’s London Book and Screen Week will run for the third year, with the book fair as the pivotal three day event within a seven day programme. London Book and Screen Week will begin on Monday 11 April. For further information, please visit:

About Reed Exhibitions

Reed Exhibitions is the world’s leading events organiser, with over 500 events in 30 countries. In 2015 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 40 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

Leave a Comment

Your email address will not be published.