A truly international gathering for its 40th year!

NEWS FOR RELEASE, 11 April 2011: The London Book Fair 2011 opens today as a leader among international trade book fairs, with new countries exhibiting, its largest ever Market Focus Pavilion, the doubling in size of its Digital Zone and an expanded programme of seminars and events.

This year the Fair will feature over 1,600 exhibiting companies from 58 countries including Turkey, Iran and Kuwait – all new for 2011. The Russia Market Focus 2011 will place a spotlight on contemporary Russian authors and Russia as an important publishing arena in the international community.    The Russia Pavilion is the largest Market Focus Pavilion to date, and will feature over 60 major publishers from Russia.

The London Book Fair also hosts a bigger and better digital offering than ever before.  The Digital Zonehas doubled its number of exhibitors (from 22 in 2010 to 46 in 2011), floor space and countries attending.  Over 14 countries will be represented, compared to 7 countries in 2010 including, for 2011, newcomers from South Korea, Italy and Greece. 

The London Book Fair annually attracts over 23,000 attendees – 58% are domestic and 42% are from overseas.   The International Rights Centre has sold out, with all 575 tables taken, compared to 569 in 2010.  Audited figures for 2011 will be released after the Fair.

The London Book Fair this year celebrates its 40th anniversary.  The first show was held in the basement of the Berners Hotel, off Oxford Street in 1971, with 22 exhibiting publishers.

And looking forward…

*THE LONDON BOOK FAIR DATES FOR 2012 * The London Book Fair 2012 takes place 16-18 April 2012, Earls Court, London.  The Market Focus country 2012 is China.


A diverse programme of nearly 300 seminars and events addressing key industry issues takes place across the three days of the Fair, with over 500 speakers taking part.  Highlights include:

CEO keynote:  Tuesday 12 April, 10.30-11.30am in Rooms 1 and 2 of the main conference centre

Book Publishing: Digital Revolution or Digital Evolution? 

Four of the most important leaders in international publishing, representing diverse continents and genres, debate technology, territoriality, copyright and changing consumer behaviour. What are the current challenges facing publishing and where will the future opportunities lie?

The speakers are John Makinson,Chairman and CEO, Penguin Group, Brian Murray,President and CEO, HarperCollins Publishers, YS Chi, President, International Publishers Association and CEO, Elsevier S&T and Li Pengyi, President, China Education Publishing and Media Group.  The event will be chaired by Richard Mollet, CEO of the Publishers Association.

Children’s Zone:

The Children’s & Young Adult Publishing Zone is one of the Fair’s largest zones and main seminar streams, featuring 150 exhibitors with a further 450 general exhibitors offering children’s content. 

There is an increase in emphasis in Children’s events in 2011 with the new Children’s Innovation Zone and Children’s Theatre now located on the show floor.  Authors are taking part in the Children’s seminar programme, as well as digital panels.  

Highlights in the Children’s Theatre include E-books and the Young Adult Readers: The US Perspective – What are the major trends in children’s bookselling? What extent are young people reading electronic books? And what are some of the challenges facing a parent who wants to get their child to read any book?  American publishing expert, Michael Norris, Senior Analyst, Simba Information, discusses the findings of Simba Information’s Children’s Publishing Market Forecast andTrade E-Book Publishing 2011.

Graphic Novels for the Boys (in association with SelfMadeHero) –a discussion chaired by probably the best known specialist in graphic novels, at a time when graphic novels are increasingly popular, chaired by freelance journalist Paul Gravatt, with speakers including Eoin Colfer, bestselling author of the Artemis Fowl series.

Digital seminars:

Due to high demand for Digital Seminars at last year’s Fair, there are more digital seminars in 2011.  Highlights include ‘The Book is Dead: Long Live the Global Book’; panellists include Santiago de la Mora, Google and Evan Schnittman; ‘Going Digital, How Independent Publishers can achieve the Full Works; Simon Blacklock; Ben Yaarde Buller, chaired by Bridget Shine IPG;

The Great Debate: will Publishers soon Become Irrelevant’, Cory Doctorow, Andrew Franklin, Profile Books and Richard Charkin, Bloomsbury Plc, chaired by Michael Healy, Book Rights Registry.

Cook Book Corner:

International chefs from France to Romania and Denmark to Dubai, will be taking part in live cookery demonstrations throughout the show in the Cook Book Corner, located in Earls Court Two.   Chef Wan, named as one of the Top 5 Celebrity Chefs in the world in 2008, is a household name in his home country of Malaysia.  The star of several TV cooking programmes, Chef Wan will be kicking off The Cook Book Corner schedule with his cookery demonstration of Malaysian food on Monday 11th April at 11:00am.

A full programme of events and seminars is available on The London Book Fair website, including details for The London Book Fair Market Focus Cultural Programme,organised with the British Council, LBF’s strategic partner, and The Russian Federal Agency for Press and Mass Communications and Academia Rossica as their official partner.  In addition, also listed are the events programmes for Literary Translation Centre and English PEN Literary Cafe, both located in Earls Court Two.

Authors of the Day:

The London Book Fair welcomes bestselling authors Claire Tomalin, Boris Akunin and Julia Donaldson with illustrator Axel Scheffler, as the Authors of the Day for 2011.  This popular initiative, introduced in 2006, sees the authors each spend one day at the Fair, where they will showcase their work across a programme of seminars, book signings, events and photo opportunities.  The Author of the Day schedule is:

Monday 11 April 2011:            Claire Tomalin
Tuesday 12 April 2011:           Boris Akunin
Wednesday 13 April 2011:      Julia Donaldson and Axel Scheffler




For further informationabout The London Book Fair 2011, please contact:  Nicola Green/Claire Richman, Midas Public Relations, tel: 020 7361 7860, email: nicola.green@midaspr.co.uk/ claire.richman@midaspr.co.uk.



The London Book Fair is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. Taking place every spring in the world’s premier publishing and cultural capital, it is a unique opportunity to explore, understand and capitalise on the innovations shaping the publishing world of the future. The London Book Fair brings you direct access to customers, content and emerging markets. The London Book Fair celebrates its 40th anniversary in 2011 and takes place from 11th – 13th April. For more details, please visit: www.londonbookfair.co.uk.  Russia is Market Focus country in 2011, following South Africa last year.

Leave a Comment

Your email address will not be published.