UK’s presence at Seoul Book Fair grows

LBF, UK PA and British Council boost LBF Korea Market Focus 2014’s profile at Seoul Book Fair

LONDON/SEOUL, UK, 17 June, 2013 — The London Book Fair, British Council and the UK Publishers Association are participating in Seoul Book Fair 2013 in advance of Korea being the Market Focus country at the LBF 2014 (8-10 April).

During Seoul Book Fair, the LBF Market Focus team, in association with its UK partners, British Council and the UK Publishers Association, will hold a reception on Monday 17 June, have a joint stand in the Seoul Book Fair (F36) and will host a seminar event on Thursday 20 June. All activity will be focussed on meeting professionals from the Korean publishing industry so that they can provide more information about the opportunities that LBF’s Market Focus 2014 programme can offer.

The seminar (Thursday 20 June, 10am-11:30am) will discuss the LBF Market Focus programme and opportunities it will create for Korean publishing professionals. Speakers will include Amy Webster (LBF), Emma House (PA), Rebecca Hart (British Council), Daniel Crewe (Profile Books).

The LBF Market Focus programme has been running for 10 years and it has done much to open doors for publishing markets who have taken part, including the Arab World, China, Russia and South Africa, creating both commercial and cultural partnerships around the world since it was first introduced in 2004.

The 2013 programme will put Korea in the spotlight and offer the Korean industry a chance to promote its content, technology, authors and culture to a broad audience of international publishing professionals, during the three days of the fair. As in past years, the Market Focus programme will be supported by an exciting series of cultural events across the UK, both within the book fair and outside, featuring visiting Korean authors, curated by British Council, the UK’s leading cultural relations organisation. This associated cultural programme, which runs in partnership between The London Book Fair and the British Council, will place a spotlight on contemporary Korean authors and literature.

Korea was chosen as The London Book Fair Market Focus for 2014 to reflect the country’s status as one of the top ten publishing and technology markets in the world, and its expanding reputation within the international literary community. The current Korean Wave, or Hallyu, means that Korean culture is more visible than ever before on the global stage and The London Book Fair looks forward to welcoming this vibrant scene to London in 2014.

Korea has a population of almost 50m and 98% literacy rate. It has one of the top ten publishing markets in the world with a minimum retail market size of UK £2.5 billion. In 2010, over 10,500 translated titles were published in Korea, some UK £218 million, with Japan, US and UK make up 77% of the total translated titles. The education publishing market is worth at least £0.69m. The Korean Publishers Association organised Korea’s guest of honour programme at Frankfurt Book Fair in 2005 and also at Bologna Children’s Fair in 2009.

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CONTACT DETAILS
• The London Book Fair, please contact Tracey Jennings at Midas Public Relations on + 44 (0)20 7361 7860 / tracey.jennings@midaspr.co.uk
• UK Publishers Association, please contact Kelly Signorelli-Chaplin on + 44 (0)20 7691 9191 / KSignorelli-Chaplin@publishers.org.uk
• British Council, please contact Alex Bratt on + 44 (0)207 389 4872 / Alex.Bratt@britishcouncil.org

NOTES TO EDITORS:

KOREAN PUBLISHERS ASSOCIATION
The Korean Publishers Association (KPA) was founded in 1947 with a vision of supporting the freedom of expression, publication and information circulation for member publishers in Korea. It is also dedicated to promoting good practises in Korea in such a way that further enriches Korean culture. KPA has been at the forefront of upholding rights and welfare of publishers in Korea and has played a pivotal role in transforming Korea into one of the top 10 most productive countries in the world in terms of production output. The KPA’s members represent 80-90% of the Korean publishing market. KPA coordinates the Korean Collective Stand at various international book fairs.

THE LONDON BOOK FAIR (LBF)
The London Book Fair is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. Taking place every spring in the world’s premier publishing and cultural capital, it is a unique opportunity to explore, understand and capitalise on the innovations shaping the publishing world of the future. The London Book Fair brings you direct access to customers, content and emerging markets. The London Book Fair 2014, the 43rd Fair, will take place from 8-10 April 2014, Earls Court, London. Korea is Market Focus country in 2014, following Turkey in 2013. For further information, please visit: www.londonbookfair.co.uk.

THE MARKET FOCUS PROGRAMME
The Market Focus programme was first created in 2004 for LBF to draw attention to certain countries and highlight the trade links with this territory, its publishing industry and the opportunities for conducting business with the rest of the world.

THE BRITISH COUNCIL
The British Council creates international opportunities for the people of the UK and other countries and builds trust between them worldwide. We are a Royal Charter charity, established as the UK ’s international organisation for educational opportunities and cultural relations. Our 7000 staff in over 100 countries work with thousands of professionals and policy makers and millions of young people every year through English, arts, education and society programmes. We earn over 75% of our annual turnover of nearly £700 million from services which customers pay for, education and development contracts we bid for and from partnerships. A UK Government grant provides the remaining 25%. We match every £1 of core public funding with over £3 earned in pursuit of our charitable purpose. For more information, please visit: www.britishcouncil.org.

THE PUBLISHERS ASSOCIATION
The Publishers Association (PA) is the leading trade organisation serving book, journal, audio and electronic publishers in the UK. The Publishers Association works to promote the UK book trade at major international book fairs, and will be available to provide lists of exhibitors who have rights and English language books to sell, as well as provide general information about the publishing industry in the UK. www.publishers.org.uk

REED EXHIBITIONS
Reed Exhibitions is the world’s leading events organiser, with over 460 events in 36 countries. In 2010 Reed Exhibitions brought together over seven million event participants from around the world generating billion of dollars in business.

Reed Exhibitions serves 44 industry sectors with trade and consumer exhibitions, conferences and meetings, and is part of the Reed Elsevier Group plc, a FTSE 100 company.

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