The London Book Fair’s Tech Tuesday turns attention to licensing opportunities between brands, publishers & content owners

The London Book Fair has announced that the latest edition of Tech Tuesday, its regular networking event connecting the publishing and content industries with the world of technology, will take place at The Hoxton Hotel in London on 16 June, and is sponsored by Pubmatch. Licensed to Sell: Cross media Trading and bridge building across the Creative Industries. Are we Doing Enough? will bring attendees and panelists together from the world of children’s publishing, IP, TV, film production and licensing to discuss the opportunities that licensing presents both to rights holders and content creators.

Licensing is increasingly important to publishers as in the content industries the success of consumer brands hinges on their ability to manifest themselves across multiple media. Successful franchises such as Rovio’s Angry Birds or Marvel’s The Avengers exist simultaneously as games, books, toys, films, TV programmes and apps, making the exploitation of a single IP across media a key way for content owners and publishers to extract value from consumer enthusiasm for a brand.

This edition of Tech Tuesday will take place at a key time for the brand licensing sector, the week following the industry’s largest live event Licensing Brand Expo in Las Vegas. At hand to discuss all things licensing will be a panel a panel that includes Karen Lawler, Executive Manager of Licensing at Hachette Children’s Group, Richard Haines, Acquisitions and New Business Manager, Penguin Random House Children’s and Kelvyn Gardner, Managing Director at LIMA UK. Together they will explore whether publishers are making the most of today’s hot franchises, and what opportunities there might be for another cross media sensation like Harry Potter to emerge from the world of books.

Jacks Thomas, Director, The London Book Fair, said: ‘Licensing and brand building are obviously hot topics for publishers, with more opportunities – and challenges – than ever before to get knowledge and narrative into the hands of readers. As the ways consumers engage with entertainment and learning continue to multiply, it will be great to hear from our panel of deal makers on how publishers, licensors, rights owners and content creators are successfully navigating across industries to maximise books into global brands, across all creative formats.’

Jon Malinowski, Founder of Pubmatch.com, said: ‘We’re delighted to be supporting this great aligned event. The journey of book rights, not just across territories but also across formats, can be a lucrative one for publishers. Pubmatch’s international network is at the heart of this process, bringing publishers closer to new potential partners and essential new revenue streams.’

Tech Tuesday will begin at 19:00 on 16 June at Hoxton Hotel on Great Eastern Street in Shoreditch. Entry to the event is free and attendees can register their place via the Tech Tuesday page on The London Book Fair website.

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For further information, please contact Chris McCrudden Midas PR Tel: 020 7361 7860, email: chris.mccrudden@midaspr.co.uk
www.londonbookfair.co.uk

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