London, 20 February 2013: The London Book Fair Market Focus Professional Programme, which will showcase the Turkish publishing industry at The London Book Fair in April, was announced today. The educational and informative programme will provide international publishers with a better understanding of the Turkish publishing industry and cover many aspects of working with the industry.
The Market Focus Professional Programme includes six professional seminars run in partnership with the UK Publishers Association (PA), the Ministry of Culture and Tourism of the Republic of Turkey and the Turkish National Organizing Committee.
Jacks Thomas, Director of The London Book Fair, said: “It is always good to see the outcome of years of preparation with Market Focus programmes; Amy Webster, LBF International Key Accounts Manager and our partners at the Publishers Association have been working with representatives of Turkish publishing for several years building up to The London Book Fair 2013. The carefully curated Market Focus Professional seminars, co-organised with the Turkish National Organising Committee, will provide many insights into Turkish publishing and the breadth of opportunities available in this vibrant market. Throughout the Fair, the Turkey Market Focus programme will encourage dialogue and understanding amongst international publishers, in addition to reinforcing old and new trade partnerships.”
Richard Mollet, Chief Executive of The Publishers Association, said: “With its rapidly growing publishing industry, Turkey is a very important market for UK businesses. The Market Focus Professional Programme, with its six targeted seminars, will provide an excellent opportunity for visitors of the London Book Fair from all over the world to gain a specialised, in-depth knowledge of Turkish publishing industry. British publishers aim to develop positive, reciprocal opportunities with Turkish publishing houses and look forward to making the most of The London Book Fair Turkey Market Focus Professional Programme this April.”
Ümit Yaşar Gözüm, The Coordinator of the Turkish National Organizing Committee, said: “I hope that the participating audiences to the events of the Market Focus Programme will enjoy the diversity, quality and dynamism of Turkish publishing industry.”
The six Professional Programme seminars will take place in the Wellington Room at Earls Court Exhibition Centre during LBF (15-17 April). Simultaneous translation between Turkish and English will be available in all seminars. The seminars are:
• Overview of the Turkish Market – featuring Cortina Butler (BookBrunch), in conversation with Ümit Yaşar Gözüm (Turkish National Organizing Committee), Metin Celal (Turkish Publishers Association) and Münir Üstün (Association of Press and Publishing Turkey), Mehmet Develioğlu (ICC (ITO) Executive Board).
• What’s Selling in Turkey? Trade Trends and Future Forecast – featuring Richard Mollet (UK Publishers Association) in conversation with Emrah Özpirinçci (OUP), Erhan Erken (Istanbul Commercial University), and Aslıhan Dinç (Yapı Kredi Publishing House).
• Translation and Turkey’s TEDA Project – featuring translator Maureen Freely in conversation with Onur Bilge Kula (General Director, Libraries and Publications Department, Ministry of Culture and Tourism), Amy Spangler (Anatolialit Literary Agency), Rukhsana Yasmin (Saqi Books) and Oktay Saydam (Libraries and Publications Department, Ministry of Culture and Tourism).
• New Ideas for Reaching Your Audience: Marketing Trends in Turkey – Social Media, Literary Magazines and Author Events – featuring Alison Flood (Guardian online), in conversation with Tuğrul Paşaoğlu (İletişim Publishing), Bayram Murat (Zambak Publishing), Nazlı Berivan Ak (April Publishing), and Zeynep Yığcı (Caretta Publishing).
• Children’s, Youth and Educational Publishing in Turkey – featuring Caroline Horn (Readingzone.com) in conversation Melike Günyüz (Erdem Publishing), Hasan Hüseyin Doğru (Damla Publishing), and Mustafa İlkhan (FATIH Project).
• E and P Book Distribution and the Supply Chain in Turkey – featuring Kenan Kocatürk (Punto Distribution) in conversation with İhsan Sönmez (Timaş Publishing), Mehmet İnhan (Idefix), and Muharrem Kaşıtoğlu (Artı Distribution).
The Turkish publishing industry is growing steadily, enjoying a 300% increase in the number of books published in the last decade. Around 42,626 titles were released in 2012, with a sales volume of 2.2 billion dollars; 30-35% of these titles are translations.
The imported books market, worth around $80 million, represents the largest opportunity for foreign publishers. In addition, many international book titles are translated into Turkish, providing royalty payments to publishers. E-books are expected to quickly become an important market segment with an annual growth rate of 120% since their first introduction into Turkey in 2010. This high growth rate is in part due to the FATIH Project, which aims to provide tablet computers to all K-12 students, to install smart boards in every classroom and to digitize every textbook. The project, with an expected cost of 10 billion dollars, is due for completion by the end of 2015.
Market Focus Turkey will feature a national stand at LBF run by the National Organizing Committee, Ministry of Culture and Tourism and the Istanbul Chamber of Commerce. These stands will house a special section for the TEDA Translation Subvention Programme, a special section for publishers from Turkey, a section on Children’s and Young Adult Literature and a national book exhibition entitled ‘Books from Turkey’. Over 200 Turkish professionals will attend the Fair, where they will hold meetings and promote their new products and publications.
As in past years, in addition to the professional programme, Market Focus will be supported by an exciting cultural programme to showcase the diversity and quality of contemporary writing from Turkey. The cultural programme has been curated for The London Book Fair by the British Council, the UK’s cultural relations organization, in association with the Turkish National Organizing Committee.
The National Organizing Committee will host panels and exhibitions, which will be jointly carried out with Yunus Emre Institute and which will be staged at the Yunus Emre Turkish Cultural Center in London. In addition, Turkey’s national stand will be the venue for various cultural activities organized by the Turkish National Organizing Committee in cooperation with the Turkish Publishers Association and the Association of Press and Publishing Turkey.
For full details of the professional programme, the cultural programme and to see a list of participating companies from Turkey, please visit www.londonbookfair.co.uk/turkey.
The Market Focus seminars are part of LBF’s comprehensive and varied Love Learning seminar programme of over 240 seminars, interviews, workshops taking place over the three days of the book fair, on the issues affecting the publishing industry today.
NOTES TO EDITORS
ABOUT THE PROFESSIONAL PROGRAMME
The Professional Programme is a cornerstone of LBF’s annual Market Focus, which showcases one particular country or region of note each year. The programme’s objective is to put the spotlight on publishing trade links with this territory, its publishing industry and its authors, and to help create opportunities for conducting business with the rest of the world.
Event Schedule (all events take place in the Wellington Room, Earls Court) Monday 15 April, 11.30-12.30pm: Overview of the Turkish Market- Tuesday 16 April, 10.00-11.00am: What’s Selling in Turkey? Trade Trends and Future Forecast
Tuesday 16 April, 11.30-12.30pm: Translation and Turkey’s TEDA Project
Tuesday 16 April, 1.00-2.00pm: New Ideas for Reaching Your Audience: Marketing Trends in Turkey
Tuesday 16 April, 2.30-3.30pm: Children’s, Youth and Educational Publishing in Turkey
Tuesday 16 April, 4.00-5.00pm. E and P Book Distribution and the Supply Chain in Turkey
ABOUT MARKET FOCUS
The London Book Fair Market Focus initiative is currently in its ninth year and has done much to open doors, creating both commercial and cultural partnerships around the world since it was first introduced by The London Book Fair in 2004. The objective of the Market Focus is to put the spotlight on publishing trade links with the country or region that is showcased, highlighting its publishing industry, and the opportunities for conducting business with the rest of the world. The London Book Fair 2012 takes place 16-18 April, Earls Court London. Previous Market Focus countries and regions include China, the Arab World, India, South Africa and Russia. South Korea will be the Market Focus country in 2014.
THE LONDON BOOK FAIR
The London Book Fair is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. Taking place every spring in the world’s premier publishing and cultural capital, it is a unique opportunity to explore, understand and capitalise on the innovations shaping the publishing world of the future. The London Book Fair brings you direct access to customers, content and emerging markets. The 42nd edition of The London Book Fair will take place from 15-17 April 2013. For more details, please visit: www.londonbookfair.co.uk.
Further information on The London Book Fair’s Education and Events Programme can be found at: www.londonbookfair.co.uk/en/Education–Events/
THE PUBLISHERS ASSOCIATION
The Publishers Association is the leading trade organisation serving book, journal, audio and electronic publishers in the UK. Membership is comprised of 117 companies from across the trade, academic and education sectors. Its core service is representation and lobbying, around copyright, rights and other matters relevant to members, who represent roughly 80% of the industry by turnover. www.publishers.org.uk
THE MINISTRY OF CULTURE AND TOURISM OF THE REPUBLIC OF TURKEY
The Ministry of Culture and Tourism conducts many different projects to support the publishing industry and to promote literature from Turkey. In addition to the translation grant programme TEDA (www.teda.gov.tr) and Literature Subvention Programme, the Ministry organises literary and artistic events to bring together publishers, editors, translators and academics from all over the world. The Ministry is also the organiser of translation workshops in 10 languages.
THE TURKISH NATIONAL ORGANISING COMMITTEE FOR INTERNATIONAL BOOK FAIRS
The Turkish National Organising Committee for International Book Fairs was set up in order to support the participation of the Turkish publishers and literary agencies to the international book fairs and also the promotion of Turkish book market. The Turkish National Organising Committee also supports every endeavour to develop the Turkish Publishing Industry in collaboration with the Ministry of Culture and Tourism. Thanks to the activities of National Organizing Committee comprised of the representatives from NGOs and professional associations of the Turkish publishing industry and literary circles; Turkish authors, their literary works and also the dynamic structure of Turkish book market together work to attract global attention and with the Turkish publishing actors, create wider global business relations.
Reed Exhibitions is the world’s leading event organiser, with over 460 events in 36 countries. In 2010 Reed Exhibitions brought together over seven million event participants from around the world generating billions of dollars in business. Reed Exhibitions serves 44 industry sectors with trade and consumer exhibitions, conferences and meetings, and is part of the Reed Elsevier Group plc, a FTSE 100 company.