THE LONDON BOOK FAIR LAUNCHES NEW CHARITY OF THE YEAR INITIATIVE

Book Aid International nominated for 2014 Fair

The London Book Fair (LBF) is delighted to announce its new annual Charity of the Year initiative, which will launch this year with Book Aid International who celebrate their 60th anniversary in 2014.

Throughout its history LBF has supported a large and diverse selection of book-related charities, and the Charity of the Year programme sees LBF formalise this support. Opportunities that will be available to Book Aid International, and to future nominated charities, include substantial marketing support in the lead-up to the fair, standout promotion at the book fair, year round promotion on The London Book Fair website and an opportunity to fundraise via a button on the LBF website. Along with other charities that applied for presence on the show floor, a free-from-charge exhibition space within the Charities Pavilion will be given.

Jacks Thomas, Director, The London Book Fair, said: “The London Book Fair has always supported charities from within our industry, and it seemed logical to put a more formal programme in place. Book Aid International’s work is essential to those who would otherwise be deprived of the opportunity not only to discover stories but also to gain access to critical knowledge. I am delighted to have Book Aid International on board for 2014, and we look forward to assisting them as best we can in their 60th anniversary year.”

Alison Hubert, Director, Book Aid International, said: “Book Aid International has always received strong support from The London Book Fair, and being Charity of the Year in 2014 gives us a unique opportunity to celebrate our 60th anniversary by demonstrating the great work British publishers make possible in public, community, school, prison and refugee camp libraries in Africa when they donate books and money to Book Aid International.”

Download Book Aid International 60th Anniversary Brochure

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For further information, please contact Tracey Jennings/Becky Short, Midas PR Tel: 020 7361 7860, email: tracey.jennings@midaspr.co.uk / becky.short@midaspr.co.uk www.londonbookfair.co.uk

2014 SHOW DATES THE LONDON BOOK FAIR, EARLS COURT, LONDON
Tuesday 8 -Thursday 10 April 2014

Notes to editors:

THE LONDON BOOK FAIR (LBF) The London Book Fair (LBF) is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. Taking place every spring in the world’s premier publishing and cultural capital, it is a unique opportunity to explore, understand and capitalise on the innovations shaping the publishing world of the future. LBF brings you direct access to customers, content and emerging markets. LBF 2014, the 43rd Fair, will take place from Tuesday 8-Thursday 10 April 2014, Earls Court, London. For 2014, LBF launches London Book and Screen Week, with the book fair as the pivotal three day event within a five day programme. London Book and Screen Week will open with LBF’s Publishing for Digital Minds Conference on Monday 7 April, the day before LBF opens. The Week will close with a direct-to-consumer creative writing event, The London Writer’s Fair, on Friday 11 April. Korea is Market Focus country in 2014, following Turkey in 2013. For further information, please visit: www.londonbookfair.co.uk.

BOOK AID INTERNATIONAL
Book Aid International works in partnership with libraries in Africa providing books, resources and training to support an environment in which reading for pleasure, study and lifelong learning can flourish. Every year Book Aid International provides over half a million new books donated by UK publishers to libraries in sub-Saharan Africa. We also provide training for librarians to ensure that readers get the very best from our donated books, and grants for purchasing locally-published books and for library refurbishments. Our work is practical, effective and empowering. 2014 is Book Aid International’s 60th anniversary. Book Aid International grew out of the vision, energy, ingenuity and determination of The Countess of Ranfurly who in 1954 recognised the power of books to change lives. The organisation has flourished since then due to the commitment and generosity of the many people her vision inspired. Since 1954, we are proud to have sent over 30 million books to libraries in the developing world, reaching an estimated 150 million readers.

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