LBF returns to Olympia, welcomes Mary Berry to open the Fair and launches London Book & Screen Week and Creative Industries Day

The London Book Fair, the world’s leading spring publishing event, is delighted to open its doors today to its new home, the newly renovated Olympia.

Now in its 44th year, the Fair is the global marketplace rights for negotiation and the sale and distribution of content across print, audio, TV, film and digital channels.

The Fair welcome 25,000+ attendees over 3 days, with visitors from over 110 countries and exhibitors from over 60 countries. The International Rights Centres host 602 table holders and new countries exhibiting for 2015 are Armenia, Indonesia and Malta.

For 2015, LBF is delighted to announce many new features. To celebrate its new home Olympia, LBF will be hosting its first official Opening Ceremony; with bestselling cookery author and TV personality, Mary Berry opening the Fair, a Creative Industries Day, plus the launch of a ground-breaking new initiative London Book and Screen Week – a week-long calendar of events across the capital.

PRESS CONFERENCES AND PHOTO CALLS!

As ever, the show will be welcoming a host of famous faces:

  • Chris Evans will be opening The Club at the Ivy, Tues, 11:00
  • Eurovision Song Contest winner Conchita Wurst launches her autobiography, Wed, 14:15, stand 2C40
  • Supermodel and business woman Caprice launches her autobiography, Wed, 15:00, stand 6C90
  • Brian May will be hosting a press conference, Wed, 11:30, Gallery Suite, Room 1
  • Ali Smith (author of How to be Both) in conversation with Claire Armitstead, Wed, 13:00, English PEN Literary Salon
  • Emma Healey (author of Elizabeth is Missing) in conversation with Alex Clark, Tues, 13:00, English PEN Literary Salon
  • Author of the Day programme with Deborah Moggach (Tuesday), Valeria Luiselli (Wednesday) and Anthony Browne (Thursday)

HIGHLIGHTS AND NEW FEATURES

LBF has this year launched London Book and Screen Week, a week of cultural events happening across London from 13-19 April. From seminars and screenings, masterclasses and author talks, LBSW will feature some of the biggest names in the business including Jesse Armstrong (Peep Show, Fresh Meat), John Banville (The Sea) and Tom Rob Smith (The Farm). Please ask a member of Press Office staff for more information or visit:www.londonbookandscreenweek.co.uk.

The official Opening Ceremony will take place at 12noon on Tuesday, featuring speakers from different regions of the world, reflecting the Fair’s truly international reach, including His Highness, Sheikh Sultan Al-Qasimi from the Arab World; Mr Tan Yue, President of China Publishing Group, for Asia. Commissioner Tibor Navracsics, EU Commissioner for Education, Culture Youth and Sport will also be announcing the winners of the European Union Prize for Literature, two of whom will be in attendance.

To reflect the ever-evolving ways in which content is created and distributed, this year LBF is running its first Creative Industries Day on Thursday. Experts and industry professionals from the world of gaming, film and apps will be providing advice and expertise on selling rights and content cross media. LBF will also be celebrating the Graphic Novel medium with a bespoke app from Sequential, showcasing new talent in international comics and graphic novels.

One of the biggest and brightest sectors at 2014’s Fair was Author HQ – LBF’s home for aspiring authors sponsored by KDP. This year sees its return with a fully revamped three day programme of seminars, covering new topics such as crowdfunding, as well as the best of the basics including marketing, PR and book jacket design. A stellar line up of industry professionals and top authors will share the secrets of success in publishing, and the three days will culminate in The Write Stuff – a Dragon’s Den style panel event which will see ten authors pitch their books to a panel of literary agents in front of an audience in Author HQ on Thursday afternoon.

2014 saw the astronomical rise of the British vloggers, and over the last year, their popularity and success has extend into the publishing world. LBF have created The Social Network – a dedicated area on the show floor for the BookTube and YouTube communities. The lounge will also host a ‘matchmaking service’ for publishers and content creators interested in entering the world of publishing.

MARKET FOCUS MEXICO
LBF’s Mexico Market Focus programme will bring the best in contemporary Mexican writing and publishing to the UK. It is a cornerstone project of the Year of the UK in Mexico and the Year of Mexico in the UK, a twelve month celebration of cultural, educational and business exchange between the two countries.

The Cultural Programme, curated for LBF by the British Council in partnership with Conaculta (The National Council for Culture and Arts in Mexico), will give UK audiences a rare opportunity to meet and interact with both established and emerging Mexican writers, including leading journalist and author Elena Poniatowska, winner of the Cervantes Prize 2014. In the Professional Programme, in partnership with The Publishers Association, LBF will hear from the cream of Mexican publishing community in a series of business-to-business events, including facilitated rights matchmaking, and the Insight into the Mexican Publishing Industry.

LBF INTERNATIONAL EXCELLENCE AWARDS
Following the success of the first awards last year, The LBF International Excellence Awards return for 2015, giving the UK publishing trade the opportunity to recognise the achievements of their international counterparts. Judged by a select an authority of UK judges, the awards include the Lifetime Achievement Award, which this year is being presented to Peter Usbourne, Founder and Managing Director of Usborne Publishing. The shortlist spans the globe with companies from 21 countries and the winners of the remaining categories will be announced at an invite-only gala evening on Tuesday.

LITERARY TRANSLATION CENTRE
Sponsored by Amazon Crossing with funding from Arts Council England and Protrad, Mexico, this hub on the show floor is perfect for those passionate about the art and business of literary translation. A lively seminar programme will explore how words travel, and includes a Mexican Translation Slam on Wednesday with Author of the Day Valeria Luiselli.

CHARITY OF THE YEAR
Established last year, the Charity of the Year initiative formalises the support that LBF has given throughout its history to a diverse range of book-related charities. This year’s chosen charity is Booktrust – a charity that has been working hard for 90 years to transform lives by getting children and families reading. The charity reaches every child in the UK through a range of national and targeted reading programmes providing free books and extra support for disadvantaged children and families.

LBF’s Gaming pavilion will return to the Fair for the second year, again in association with UKIE. This year the pavilion is twice the size, and has a dedicated Interactive Theatre featuring panels and showcases from cutting edge Games creators. The pavilion plays host to a range of developers, games publishers and creative professionals eager to explore collaborations between the gaming industry and the publishing industry.

Graphic Novels get their own billing this year with virtual and showfloor space. We are delighted to be partnering with Sequential to offer a dedicated celebration of the Graphic Novel medium at LBF 2015. The Sequential team has designed a bespoke digital platform for the event, which will feature the latest Graphic Novel rights available from both UK and International publishers.

The app showcase is complemented by the Bar by Sequential, an informal space for visitors to pick up a graphic novel and enjoy some craft beer….

CONFERENCES AND SEMINARS

INSIGHTS PROGRAMME
LBF’s Insights Seminar Programme will feature over 200 events covering the entire spectrum of the book world. These sessions will see the leaders of the publishing and related creative industries share their insights on key issues, covering academic, education, trade, self-publishing, crossmedia, translation and digital.

Please check with Press Office staff and the What’s On guide for key events – highlights include:

  • Celebrating 10 years of writers in translation
    – Tuesday, 10:00-11:00, Literary Translation Centre, Hall 5, West Hall Lower
  • How I Made It with NYT bestselling independent author CJ Lyons, hybrid author Amanda Prowse and Helena Coggan
    – Wednesday 16:45-17:30, Author HQ, Hall 4, Olympia Central, Level 1
  • How YouTubers become Authors: Turning Vlogs into Pages and Ensuring Talent Crosses all Media
    – Thursday 10:00-11:00, English PEN Literary Salon, Hall 2, Grand Hall Gallery, Level 1

WHAT WORKS? EDUCATION CONFERENCE
The third edition of What Works?, in association with The Publishers Association, will take place on the Thursday and will explore Successful Education Policies, Resources & Technologies. Top-level speakers will discuss how best to deliver different kinds of information in a classroom for maximum effect, and how to maximise the resources available. Keynote speeches will come from Andrew Fong, Marshall Cavendish Education (Singapore) on Singapore as a best-practice example of educational resource development and Luis Benveniste, World Bank (USA) on World Bank’s view on the provision of funding for learning resources around the world.

RESEARCH AND SCHOLARLY PUBLISHING FORUM
Thursday afternoon will also be host to a brand new Research and Scholarly Publishing Forum, taking place in Olympia’s Conference Centre, in collaboration with the Association for Learned & Professional Society Publishers (ALPSP) and The Publishers Association (PA). Publishers from around the globe are due to gather and discuss topics such as what happens to academic and scholarly publishing when digital removes physical barriers, and international approaches to academic and scholarly research, with speakers from The PA, ALPSP, OECD and Elsevier.

LITERARY FESTIVALS FORUM
Recognising the rising influence of literary festivals around the UK, LBF presents the new Literary Festivals Forum taking place on Thursday. An afternoon of events sees the best in the business come together and will provide a platform enabling information sharing, learning and open discussion.

ION TREWIN BOOK OF CONDOLENCES
Hachette will be hosting a book of condolences for Ion Trewin. For anyone wishing to pay their respects, please do visit the stand at 6C50, Hall 6, Grand Hall.

MEDIA ENQUIRIES
For all media enquiries about The London Book Fair 2015, please contact Midas Public Relations:
Felicity Denham | felicity.denham@midaspr.co.uk | 07825 580 945
Becky Short | becky.short@midaspr.co.uk | 07880 521 355

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