LBF and CPG Launch Inaugural China Creative Industries Forum

Leading global book fair, LBF and one of the world’s largest and most prestigious publishers, CPG, today announce a partnership to promote Sino-British dialogue in the year of the UK China Year of Culture.

Global books and brands that transcend the page to multi-format adaptations are celebrated in a series of talks and debate in this agenda-setting forum. Leading industry voices mingle with policy makers from China and the UK to share success stories and debate the opportunities offered by co-operation across continents and creative industries.

Mr Tan Yue, President of the China Publishing Group will deliver a keynote address alongside acclaimed colleagues from China’s Agency for the Creative Industries and British Council: Mr Yu Cike and Ms Carma Elliott CMG OBE respectively.

Commenting on this important development, Jacks Thomas, Director of The London Book Fair says, ’China is a fascinating and fast-moving market with an enviable appetite for embracing the opportunities that the combination of stories, knowledge, multiple platforms and digital technologies offer. The London Book Fair is very fortunate to partner with CPG that not only has great heritage in publishing but also a great commitment to digital advances. Alan Lee’s insights will be a fantastic reminder of the way that great books last forever –from page to screen and everything in between!’

Mr Tan Yue, President China Publishing Group adds, “I am delighted to co-host this China-UK Creative Industries Forum with the London Book Fair. In the “Internet +” era, publishing – as an integral component of cultural and creative industries – is no longer a single, closed-loop industry chain, but rather a complex and diversified value chain; I am convinced that we can work together to add a glorious new chapter to the publishing industry.”

Global brand franchises old and new are represented as Alan Lee, internationally acclaimed as the artist that brought Tolkien’s characters and imaginary worlds to life through book and screen will celebrate the 60th anniversary of The Return of the King as he is ‘in conversation’ with Clifford Coonan of the Hollywood Reporter and the Irish Times. Newer kid on the block, Peppa Pig, has successfully made the transition from the UK to China and from TV to books; Jo Lusby of Penguin China will explain the success story of this phenomenal multi format brand.

With market insights from the UK Publishers Association, Emma House and China’s Jack of All Trades writer Feng Tang in conversation with CPG’s revered Pan Kaixiong, the Forum will be comprehensive in its coverage of the leading role books play in the Creative Industries of the 21st Century.

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