9 hours │ 9 global publishing markets │1st June 2017

9 hours │ 9 global publishing markets │1st June 2017

LBF announces final line-up for the Virtual Conference


Sign up to attend for free here


LONDON, 26 May 2017: The full programme for the third edition of The London Book Fair’s Virtual Conference: Publishing Around the Globe, has been released, with major trends in nine key global publishing markets due to be explored through a series of social media events taking place on 1st June 2017.


The popular conference, which trended on Twitter last year reaching over a million unique accounts, is supported by data provided by Nielsen Book. The programme extends LBF’s popular Quantum Conference concept to the virtual arena, enabling an international audience to participate throughout the day from the comfort of their own desks.


Bringing together a range of publishers and market experts from around the world for a day of engaging debate on social media platforms such as Twitter and Facebook Live, with exclusive content also delivered via podcasts, webcasts and webinars, this year’s conference visits five continents, starting in China and finishing in the UK.


The full confirmed programme is as follows:


Time (GMT) Country Subject Participants Platform
08:00 Australia What impact will Aldi’s entry have on sales of grocery brands and books? Julie Winters -Nielsen Book AP Facebook Live
09:00 Indonesia The reading appetite in Indonesia: Print Vs digital; Literature and government initiatives Laura Prinsloo -Kesaint Blanc,

John McGlynn –  Lontar Foundation,

Erian Primansyah – Buqu Digital Library

10:00 China Key drivers of the Chinese market: What is driving growth? Jo Lusby – Publishing consultant Podcast
11:00 Poland An overview of the Polish publishing industry Renek Mendruń – Publishing Consultant

Andre Breedt – Nielsen Book Research

Włodek Albin – CEO of Wolters Kluver Poland and the president of  PIK – the Polish Book Chamber

Sonia Draga – Publisher (Member of the Board in the Polish Book Chamber, member of the Management at the Book Fair Company. CEO of Sonia Draga Publishing House Ltd. and CEO of Debit Publishing House Ltd.)

12:00 India School text book publishing in India: Scaling the ladder of global academic excellence Vikrant Mathur – Nielsen Book India

PM Sukumar – Consultant

Rohit Dhar – Encyclodpedia Brittanica India

Sesh Seshadri – Lonely Planet India/Overleaf

13:00 South Africa Taking a look at literacy, education and the book market Freda van Wyk – SAPnet

Kevin Coetzee – SAPnet

Ziel Bergh – Penguin Random House SA

Olinka Nell – Exclusive books

Terry Morris – Pan Macmillan SA

Nicol Stassen – Protea Boekhuis

Kelly Anzara – Jonathan Ball

Twitter chat
14:00 USA Child’s play: USA children’s publishing success story Porter Anderson – Publishing Perspectives

Kemton Mooney – NPD Group

Jo Henry – Nielsen Book Research International

Twitter chat
15:00 Sweden A taste of Sweden: Swedish fiction and sales trends TBC TBC
16:00 UK Global overview finale and highlights from the UK Sam Missingham – Founder of Lounge Books

Will Atkinson – Atlantic Books

Hazel Kenyon – Nielsen Book Research Intrernational

Sponsor: The Message Business




The Virtual Conference is free to attend and delegates wishing to get involved should register their interest here via Eventbrite. They will then be able to download a full event programme, which includes details on all the accounts and hashtags to follow. On the day, delegates will be encouraged to participate, with time set aside for Q&A at each virtual event.


Orna O’Brien, Conference Manager at The London Book Fair, stated: “On the back of this year’s successful LBF Quantum Conference, which was full of actionable insights driven by our collaboration with Nielsen Book, the Virtual Conference furthers this mission by bringing together a range of industry experts from nine of the most diverse, fast-growing markets the world has to offer. The event will shine a light on some of the most exciting publishing markets, taking a deep dive into data while analysing some of the most significant emerging trends. We encourage delegates from all over the world to sign up for free and to enjoy everything the Virtual Conference has to offer.”


Andre Breedt, Managing Director Nielsen Book Research International, commented on the collaboration: “We are delighted to be taking part and working with The London Book Fair following the success of the Quantum & So Much More Conference in March which for the first time included insights from the Nielsen Books & Consumers survey 2016.  We are confident everyone taking part will find the content provided in this year’s Virtual Conference very stimulating and informative.”


To find out more please visit http://quantum.londonbookfair.co.uk/The-Virtual-Conference/


  • Ends –


Media enquiries: Please contact Dani Freeman Midas PR, Tel:  020 7361 7860, Daniel.freeman@midaspr.co.uk



Notes to editors:


About The London Book Fair (LBF)

The London Book Fair (LBF) is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. Taking place every spring in the world’s premier publishing and cultural capital, it is a unique opportunity to explore, understand and capitalise on the innovations shaping the publishing world of the future. LBF brings you direct access to customers, content and emerging markets. LBF 2017, the 46th Fair, took place from 14 – 16 March 2017, Olympia London. LBF’s London Book and Screen Week ran for the third year, with the book fair as the pivotal three-day event within a seven-day programme. For further information, please visit: www.londonbookfair.co.uk


About Nielsen Book

Nielsen Book is a leading provider of search, discovery, commerce, consumer research and retail sales analysis services internationally. Nielsen runs the Registration Agencies (ISBN and SAN Agencies for UK & Ireland, ISTC), provides search and discovery products through its Nielsen BookData product range, electronic trading via Nielsen BookNet and PubEasy services, retail sales analysis via Nielsen BookScan, consumer research through its Books and Consumers Survey and ‘deep dive’ studies and it tracks e-book sales through its Nielsen PubTrack Digital service.  For more information, visit www.nielsenbook.co.uk


About Nielsen

Nielsen Holdings plc is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population.

For more information, visit www.nielsen.com


Reed Exhibitions

Reed Exhibitions is the world’s leading events organizer, with over 500 events in 41 countries. In 2012 Reed brought together seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 34 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group, a world leading provider of professional information solutions. www.reedexpo.com


UK Stream Sponsored by The Message Business

We are delighted to welcome The Message Business as our UK stream sponsor. Do you ever wonder if your people could present your ideas, products and services with more impact? The Message Business helps businesses all over the world to sharpen their internal and external messaging, polish their sales materials, and train their people to connect with their clients. If you want to sell more, try us?

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